Head of Digital - Acquisition - Luxury

Blu Digital; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading luxury brand seeks a Head of Digital - Acquisition in London, tasked with defining and executing a multi-channel marketing strategy to enhance customer acquisition. This pivotal role requires a seasoned expert in B2C ecommerce marketing, proficiency in analytics tools, and outstanding communication skills to collaborate effectively with various teams.

Qualifications

• Experience in B2C customer acquisition within an e-commerce environment.
• Strong understanding of online marketing channels.
• Hands-on experience with analytics tools.

Responsibilities

• Define and execute a comprehensive marketing strategy.
• Manage marketing budgets and ROI across acquisition channels.
• Analyze performance metrics to adjust marketing strategies.

Skills

B2C customer acquisition

Multi-channel marketing strategy

Proficiency in analytics tools

Excellent communication skills

Tools

Google Analytics

Job description

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Head of Digital - Acquisition - Luxury, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

f1c0baf65287

Job Views:

5

Posted:

25.06.2025

Expiry Date:

09.08.2025

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Job Description:

Head of Digital - Acquisition - Luxury
London

My Client is a leading luxury brand in their niche and is looking for a Head of Acquisition. This pivotal role, reporting to the Director of Marketing, offers a unique opportunity to make a significant impact within the organisation.

You will be responsible for defining and executing a comprehensive multi-channel marketing strategy, managing marketing spend budgets and ROI across various acquisition channels such as PPC and Paid Social, and collaborating closely with cross-functional teams to optimise conversion and customer performance. You will also be tasked with analysing performance metrics to adjust strategies, monitoring industry trends, and competitor activity to ensure the company remains at the forefront of their market.

Ideally, you will have experience in B2C customer acquisition within an ecommerce environment, a strong understanding and hands-on experience in marketing across online channels, proficiency in analytics tools including Google Analytics, and excellent communication skills to engage effectively with stakeholders at all levels.

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