Head of Digital

R.A.D; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading performance footwear company seeks a Head of Digital to drive its global digital ecosystem. Responsible for strategy and execution across eCommerce, social, and performance marketing, the role includes managing a high-performing team and optimizing digital touchpoints. With a focus on data-driven growth and brand consistency, the successful candidate will play a pivotal role in shaping the company's future.

Benefits

25 days holiday plus Bank Holidays

Generous personal footwear and clothing allowance

Family & friends discount and early access to products

On-site gym

Quarterly Power of Movement allowance

Qualifications

• 7+ years experience in digital marketing and eCommerce.
• Strong leadership overseeing cross-functional teams.
• Proven track record in scaling DTC revenue and digital efficiency.

Responsibilities

• Develop and lead digital strategy to support brand and commercial goals.
• Oversee eCommerce site experience and performance.
• Manage paid digital channels and CRM/email marketing.

Skills

Digital marketing

eCommerce

Leadership

Analytics

CRM

Site optimization

Tools

Shopify

Klaviyo

GA4

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

About R.A.D:

R.A.D is a performance footwear company that uses innovation and creativity to unlock the euphoria of sport. Inspired by skateboarding and surfing, we blend cutting-edge performance with a distinctive aesthetic rooted in lifestyle subcultures. As an underdog in a field dominated by giants, we focus on authentic, credible brand-building that challenges the status quo, crafting a legacy that is Tuned For The Future.

The Role:

The Head of Digital is responsible for leading R.A.D's global digital ecosystem, driving growth and conversion across eCommerce, email, social and performance marketing. Reporting to the Marketing Director, this role resides at the intersection of brand, product, and revenue. You will take ownership of the strategy and execution of our digital channels, collaborating cross-functionally to ensure a high-performing, on-brand, and conversion-focused experience for our customers across every digital touchpoint.

Key Responsibilities:

Digital Strategy & Leadership

• Working closely with the Marketing Director, develop and lead the end-to-end digital strategy to support both brand and commercial goals.

• Own KPIs across DTC revenue, traffic, conversion, CAC, and retention.

• Partner with Marketing, Product, and Creative teams to align campaigns and product drops across all digital touchpoints.

eCommerce Management

• Oversee site experience, merchandising, UX optimization, and platform performance.

• Collaborate with design and development teams to optimize customer journeys and conversion rates.

• Ensure the website reflects the brand's tone, identity, and premium positioning while optimized for performance and scale.

Performance Marketing

• Manage all paid digital channels, including search, social, retargeting, and affiliates.

• Develop data-led strategies to efficiently scale acquisition, retention, and overall ROAS.

• Lead agency relationships and/or internal teams responsible for channel execution.

CRM & Email Marketing

• Oversee the development and optimization of lifecycle email marketing, SMS, and retention programs.

• Build and segment audiences to deliver personalized, high-converting campaigns.

• Work closely with Brand and Creative to ensure messaging consistency across email and owned channels.

Analytics & Optimization

• Own reporting, forecasting, and performance dashboards across all digital channels.

• Use insights to iterate and improve digital strategies across site, spend, content, and UX.

• Implement A/B testing and CRO practices to drive incremental growth.

Team Leadership & Collaboration

• Lead and grow a high-performing digital team across eComm, CRM, and social media.

• Foster a data-driven, curious, and collaborative culture.

• Partner closely with the Commercial, Creative, and Brand teams to ensure digital efforts are fully integrated with broader company priorities.

Requirements

• 7+ years of experience in digital marketing and eCommerce, ideally within a performance or lifestyle brand.

• Strong leadership experience overseeing cross-functional digital teams.

• Proven track record scaling DTC revenue and improving digital efficiency metrics.

• Deep experience in site optimization, paid performance channels, and CRM.

• An analytical mindset with the ability to interpret data and act decisively.

• Experience working with Shopify (or equivalent), Klaviyo, GA4, and modern marketing stacks.

• Passion for sport, movement, and cultural relevance.

Why Join Us

This is a rare opportunity to shape the future of a fast-growing performance footwear brand. You'll lead the digital engine that connects our product, story, and community to customers across the world.

Benefits

• 25 days holiday plus Bank Holidays

• Generous personal footwear and clothing allowance

• Family & friends discount and early access to R.A.D products

• On-site gym

• Quarterly Power of Movement allowance towards fitness pursuits