Head of Design — AI-Driven Creative Leader

SmartRecruiters, Inc.; England; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Pension scheme 6% matched

It's Your Game day off

Entain & Enhance days

Share save scheme

Job summary

Entain Creative is seeking a Head of Design to lead a multi-disciplinary team and drive high-impact, integrated campaigns across UK brands. You will shape creative standards, translate insights into award-winning design, and embed AI tools to accelerate speed and quality.

The role demands strategic thinking, strong leadership, and the ability to deliver design across multiple touchpoints while maintaining creative integrity in a hybrid in-office environment.

Qualifications

• Strong portfolio showcasing impactful, integrated creative work.
• Genuine curiosity about AI and its role in design, not as a gimmick, but as a tool.
• Expert knowledge of design principles, including typography, motion, and digital execution.

Responsibilities

• Set the creative vision and act as brand guardian across all global design outputs.
• Lead and inspire a team of design leaders, driving high standards across static and motion.
• Champion AI adoption, embedding tools that enhance creative speed, insight, and quality.
• Deliver strategically grounded design concepts from ideation through execution.
• Partner with stakeholders to elevate creative output and drive measurable business impact.
• Implement best practice processes to scale design delivery across multiple brands.

Skills

Portfolio

AI curiosity

Design principles

Job description

Entain Creative is seeking a Head of Design to lead a multi-disciplinary team and drive high-impact, integrated campaigns across UK brands. You will shape creative standards, translate insights into award-winning design, and embed AI tools to accelerate speed and quality.

The role demands strategic thinking, strong leadership, and the ability to deliver design across multiple touchpoints while maintaining creative integrity in a hybrid in-office environment.