Senior Brand Designer — Hybrid, AI-Driven Creative Leader

Better Placed; Manchester; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

Better Placed in Manchester is seeking a Senior Designer to shape bold brand experiences across a portfolio of brands. You will drive storytelling, design, and innovation from concept through execution.

You’ll lead brand identities, campaigns across digital, social, print and in-store experiences, collaborating with stakeholders to deliver commercial impact. AI-driven tools welcome speed and creativity while preserving brand integrity.

Qualifications

• Proven experience in a senior creative, art direction, or brand leadership role.
• Strong portfolio showing brand identity, integrated campaigns, digital content, print and art direction.
• Agency background or experience in retail/hospitality environments.

Responsibilities

• Define and elevate brand identities with distinctive voice and visuals.
• Conceptualize campaigns and platforms that resonate culturally and deliver commercial impact.
• Translate brand strategy, customer insight and business priorities into digital, social, print and in-store experiences.
• Lead seasonal campaigns, launches, events, partnerships and high-profile initiatives.
• Explore AI-driven tools to speed ideation, content production and workflow while protecting brand integrity.
• Oversee the full creative process from briefing to delivery, ensuring deadlines are met.
• Direct photography and video production with strong typography, layout, storytelling and art direction.
• Safeguard and evolve brand standards and creative quality across outputs.

Skills

Brand identity

Campaign design

Art direction

Communication

Project management

AI tools usage

Tools

Adobe Creative Suite

Motion/Film Editing

Job description

Better Placed in Manchester is seeking a Senior Designer to shape bold brand experiences across a portfolio of brands. You will drive storytelling, design, and innovation from concept through execution.

You’ll lead brand identities, campaigns across digital, social, print and in-store experiences, collaborating with stakeholders to deliver commercial impact. AI-driven tools welcome speed and creativity while preserving brand integrity.