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Head of Data and Analytics

Fanalysis

London

On-site

GBP 70,000 - 100,000

Full time

3 days ago

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Job summary

Join a dynamic startup as the Head of Data & Analytics, where you'll lead the data function and define strategies to transform fan sentiment into actionable insights. This is a unique opportunity to drive growth in a passionate environment dedicated to football fans. Based in London, you will collaborate with cross-functional teams to enhance user engagement and create impactful analytics.

Qualifications

5+ years in data analytics or data science, ideally in a startup.
Experience building or leading a data function.
Fluency in SQL, Python, and modern data tools.

Responsibilities

Define and own the data strategy for user behavior and fan-submitted data.
Set up analytics infrastructure and build systems for data collection.
Provide actionable insights to marketing and leadership.

Skills

Data Analytics

SQL

Python

Data Modelling

Data Quality

User Behavior Analysis

Collaborative Skills

Product Analytics

Education

Degree in Data Science or related field

Tools

dbt

Looker

Tableau

Mixpanel

Segment

BigQuery

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Head of Data and Insights at Fanalysis

A Bit About Us

We’re building the go-to platform for real football fans—a centralised home where trusted and passionate supporters can share their voices, insights, and emotions without being drowned out by pundits or fragmented across social media. Our mission is to amplify the perspectives of those who live and breathe the game, and to create a space where genuine fan sentiment drives the conversation. This is a really exciting opportunity to join the founding team and be a really important part of driving our success.

About The Role

We’re looking for a Head of Data & Analytics to build and lead the entire data function from the ground up. This is a unique opportunity to work at the intersection of fan opinion, football performance, and product analytics. You’ll define the strategy, build the systems, and lead the execution of all things data—tracking how users interact with the app, analysing how they rate and discuss players, and turning that rich, fan-generated insight into something powerful for both our community and commercial partners.

You’ll be responsible for both traditional analytics (user behaviour, retention, engagement) and the more innovative challenge of aggregating and structuring qualitative fan data into clear narratives, metrics, and shareable formats. You’ll also define how we visualise this data in-app and build pathways (e.g. dashboards, APIs) to distribute insights to media, clubs, and brand partners.

Responsibilities

Define and own the overall data strategy across product, user behaviour, and fan-submitted football data
Set up analytics infrastructure (e.g. event tracking, dashboards, warehousing, visualisation tools)
Build systems and processes to collect, clean, and structure fan-submitted player performance ratings and sentiment. Work with product and engineering to integrate data outputs into the app (e.g. rankings, charts, leaderboards)
Develop API and data-sharing strategies to enable external access for commercial partners
Build and lead a data team as the company scales
Provide actionable insights to product, marketing, and leadership teams
Monitor and report on core business metrics such as acquisition, engagement, retention, churn, and fan contribution trends
Ensure data quality, compliance, and responsible use of user-submitted content

About You

You have 5+ years of experience in data analytics or data science, ideally in a startup or consumer tech environment
You’ve built or led a data function before—strategically and hands-on
You’re fluent in SQL, Python (or similar), and modern data tools and warehouses (e.g. dbt, Looker, Tableau, Mixpanel, Segment, BigQuery)
You know which services to use and when, considering latency, availability, operational complexity, scale and cost
You have a solid understanding of data modelling approaches , data warehousing concepts, and a strong focus on data quality, testing, observability and performance
You have experience structuring and analysing both quantitative and qualitative user input, ideally having used LLMs to power thematic analysis
You’re commercially minded—comfortable building data products that drive both user value and revenue opportunities
You’re excited by the challenge of turning subjective fan sentiment into structured, meaningful football insight
You’re collaborative, entrepreneurial, and comfortable working cross-functionally with product, content, and partnerships
Bonus if you’ve worked in sports tech, media analytics, or API-based data businesses
Bonus if you have experience in operational machine learning

This is a full-time role based in London. Our office is in Soho and we believe in the benefits of working together, so ideally you’d be able to join us in the office at least 3 days a week.

Seniority level

Seniority level
Director

Employment type

Employment type
Full-time

Job function

Job function
Business Development and Sales
Industries
Entertainment Providers

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