Head of Data Analytics

JLA Group; Ripponden; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Employee Assistance Programme

Wellness app

Gym membership discounts

25 days annual leave

Company pension

Life assurance

Free office parking

Refer a Friend bonus up to £1000

Job summary

JLA Group is seeking a Head of Data Analytics to steer data strategy, governance, and analytics across the organisation. You will oversee segmentation, customer insights, and data-driven marketing campaigns for telemarketing and email channels, guiding a team of analysts to translate data into strategic actions.

You will collaborate with Marketing, Sales, Operations and IT to deliver dashboards, performance insights, and ROI across campaigns, markets and customers, driving smarter decision

Qualifications

• Proven leadership in marketing data analytics and BI.
• Ability to design data-led campaigns for telemarketing and email channels.
• Strong segmentation, targeting, and CRM data management skills.
• Proficient with BI and CRM platforms and SQL.

Responsibilities

• Define marketing intelligence strategy and governance.
• Lead segmentation and value-based marketing models.
• Enhance data enrichment and campaign data quality.
• Deliver insights on retention, acquisition and lifecycle.
• Create data-led campaigns for lead generation.
• Build dashboards and ROI reporting.
• Lead and develop analytics team at speed and scale.
• Collaborate with marketing, sales, ops and tech staketo translate insight into actions.
• Champion data literacy and self-service analytics.

Skills

Leadership

Marketing analytics

Customer segmentation

BI tools

CRM data management

SQL

Data governance

Statistical modelling

Tools

Power BI

Google Data Studio

Salesforce

Dynamics

HubSpot

Job description

JLA has been providing critical assets and services to a range of businesses and sectors including Care Homes, Hospitals, Schools, and Hotels for over 50 years. These assets and services are crucial in supporting customers with their Laundry, Catering, Heating, Fire Safety, Infection Control, and Air Conditioning.

The company offers a unique, all-inclusive package called Total Care, this rental model allows customers to make a single monthly payment, to receive brand new equipment, and have maintenance costs taken care of.

Role overview

As Head of Data Analytics, you will lead our data strategy and analytics capability, enabling smarter, faster decision-making across the organisation.

You will oversee data governance, advanced analytics, and insight delivery – transforming how the business uses data to understand customers, markets, and performance.

You will lead a team of analysts to (a) gather and interpret data to inform strategic and operational decision making, and (b) segment data and present data so that it can be used for outbound marketing campaigns activated via telemarketing and email channels.

• Campaign Effectiveness Manager
• Campaign Analyst
• Data Analyst
• Supply Chain Analyst

Key tasks

• Develop the marketing intelligence and insight strategy. Define the marketing intelligence roadmap ensuring that data underpins marketing and commercial decision making.
• Design segmentation. Develop customer segmentation and value-based marketing models, defining priority audiences by needs, behaviour, and commercial potential.
• Enhance data. Lead data enrichment, acquisition, and insight programmes to continuously improve the quality and reach of our customer database.
• Deliver customer insights. Analyse customer behaviour, feedback, and churn dynamics to inform decisions on retention, acquisition, and optimising the customer lifecycle.
• Create and manage data-led campaigns. Developing high quality, compliant data lists for use by telemarketing and sales teams to drive lead generation and conversion activity.
• Generate reporting that drives ROI. Build and maintain marketing dashboards and reporting frameworks that provide visibility of campaign, segment, and market performance.
• Lead a team. Lead and develop a team of analysts and insight specialists to deliver actionable intelligence at speed and scale.
• Work across the business. Partner with marketing, sales, operations, customer, and technology teams to translate insight into actionable strategies.
• Champion data. Drive adoption of BI tools, data literacy, and self-service analytics across the business, championing data literacy and curiosity across the marketing team, embedding a culture of informed, evidence-based decision making.

Knowledge and Skills

• Proven leadership experience in marketing and data analytics, business intelligence, customer insight and marketing operations.
• Proven ability to design and deliver data-led marketing campaigns that feed into telemarketing or inside sales teams.
• Strong understanding of segmentation, campaign targeting, and CRM data management
• Experienced in using BI tools (Power BI, Google Data Studio) and CRM / marketing automation platforms (Salesforce, Dynamics, HubSpot etc.)
• Proficient in SQL.
• Strong commercial mindset with the ability to link data insight to business outcomes
• Deep technical expertise in analytics platforms, data visualisation tools, and statistical modelling.
• Experience in service-orientated and commercial B2B sectors is an advantage.

Experience

• 10 years’ experience in data and analytics.
• 5 years’ experience in lead generation.
• Experiencing of leading a team.
• Excellent stakeholder management and communication skills.

When you join the JLA family, you'll also gain access to an extensive benefits package.

We care about our people and take your well-being seriously, which is why we offer a range of supportive tools for health and wellbeing, financial guidance, and legal advice. Our Employee Assistance Programme, 24/7 Wellness and Lifestyle App plus a dedicated team of Mental Health First Aiders are there to support you through life's challenges. We also offer up to 8 counseling sessions, which can be in-person or remote, providing you with the support and flexibility to suit your own personal needs. You can reach any fitness goals with our free onsite gym at head office along with a range of other gym membership discounts available.

To offer financial support, we not only provide life assurance coverage, company sick pay, and a company pension scheme, we offer a range of added benefits such as free office parking, eye care vouchers, a cycle-to-work scheme, and exclusive discounts through our staff benefits hub.

We really pride ourselves in offering a healthy work-life balance and believe it is important to have time away to recharge which is why we provide 25 days of annual leave plus bank holidays, flexible working options, and enhanced family leave policies.

We are a company that appreciates you and invests in your success and even have a Colleague Recognition Scheme to celebrate your achievements. We're dedicated to your growth, offering support in career development and training. We value your referrals, and through our Refer a Friend scheme, you can earn up to £1,000 in bonus rewards!