Head of CRM & Growth Strategy - Hybrid

Vision Express; Nottingham; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Bonus

Job summary

Vision Express and David Clulow are seeking a strategic CRM leader to turn customer insight into commercial impact across two leading optical brands. You will manage a large active customer base, shaping acquisition, engagement, loyalty and retention to drive growth.

You'll partner with senior leaders, lead a CRM team, and champion a customer-first culture within a hybrid working setup from our Nottingham location.

Qualifications

• Proven CRM leadership experience in a large-scale B2C environment.
• Track record of driving customer growth and transformational change.
• Strong commercial and analytical capability.
• Experience managing large customer databases and CRM programmes.
• Confident influencing senior stakeholders and exec teams.
• Engaging communicator with excellent presentation and storytelling skills.

Responsibilities

• Define and deliver CRM strategy across Vision Express and David Clulow.
• Drive customer acquisition, retention, loyalty and reactivation.
• Create data-led, personalised customer journeys that improve engagement and performance.
• Turn insight into action, identifying opportunities for growth and optimisation.
• Partner with senior leaders across Marketing, Retail, Ecommerce and Commercial functions.
• Lead, coach and develop a high-performing CRM team.
• Champion a customer-first culture across the business.

Job description

Vision Express and David Clulow are seeking a strategic CRM leader to turn customer insight into commercial impact across two leading optical brands. You will manage a large active customer base, shaping acquisition, engagement, loyalty and retention to drive growth.

You'll partner with senior leaders, lead a CRM team, and champion a customer-first culture within a hybrid working setup from our Nottingham location.