Head of Creator Content

Pubity Group; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Pubity Group is seeking a Head of Creator Content to lead our creator-driven content strategy and raise the quality of our shows, IP, and partnerships across platforms.

You will source and develop co-owned formats with creators, embed creators across the business, and collaborate with brands and the commercial team to expand creator-led opportunities.

Qualifications

• Senior, content-led operator with creator economy or premium digital media background.
• Proven track record leading a content team and scaling quality.
• Experience building creator-led formats and IP.
• Strong knowledge of show economics and revenue sharing.
• Extensive relationships across YouTube and the creator ecosystem.

Responsibilities

• Own content quality and development for creator-led IP.
• Build co-owned shows, series and IP with creators.
• Drive integration of creators across shows, brand and commercial teams.
• Support syndication conversations with platforms (Spotify, Apple) as the content/tech expert.

Skills

Content leadership

Creator economy

Editorial instinct

IP economics

YouTube relations

Cross-functional influence

Job description

We’re building the best media company in the world by 2031. That isn’t aspirational, 12 years of building has put us where almost no one in this industry stands: a globally recognised audience of ~170M and a positive content engine that works at scale.

We’re looking for a Head of Creator Content to join Pubity Group as we push into the next phase of growth.

You’ll raise the quality of our creator content, build co-owned shows, series and IP and embed creators across the wider business.

What you'll own

• Creator content quality - Own the standard and the continuous improvement of our creator content line.
• Creator content development - Source, structure and build co-owned shows, series and IP with creators, revenue-share, Goalhanger-style economics. Scale creator IP across our existing output.
• Cross-business creator integration - Drive creator emphasis across shows, series and the commercial team and help our brands become more creator-focused.
• Syndication sales support - Join major creator syndication conversations and new-platform pitches (e.g. Spotify, Apple) as the content / technical expert.

Not in the scope

• Show production - owned by the Studio / Shows team. You supply the creator and IP layer.
• Talent management - we work with creators and their agencies, we don’t represent them.

About you

• Senior, content-led operator from the creator economy or premium digital media.
• Track record running a content team and lifting content quality at scale.
• Built creator-led formats, shows or series from the ground up.
• Fluent in IP and show economics, revenue share, co-owned property structures.
• Strong, active relationships across YouTube and the wider creator world.
• Sharp editorial instinct for what will and won’t travel.
• The weight and experience to influence other functions - shows, commercial, brand.
• Our values: We Entertain, Empower and Inspire.

Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.