Creative Lead

MacGregor Black; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

MacGregor Black partners with an established, founder-led prestige skincare brand to recruit a Creative Lead in London. The role shapes the creative output across campaigns, launches and brand assets, acting as the guardian of visual identity and tone.

You will lead briefs with photography partners, agencies, and freelancers, ensuring timely delivery and premium quality aligned with brand positioning. Reporting to the CMO and working with the senior marketing team, you will thrive in a hands-on,

Qualifications

• Proven experience in a creative or brand role within premium or prestige beauty, skincare, lifestyle or closely aligned category.

Responsibilities

• Own creative direction across campaigns, launches and brand assets, ensuring consistency with the brand's premium positioning.
• Manage creative projects end to end, from briefing through to timelines, budgets and delivery.
• Brief and manage photographers, agencies, freelancers and other creative partners to meet objectives.
• Develop high-quality PR and press assets, including imagery and video for media and launches.
• Act as the brand guardian across visual identity, tone of voice and creative execution.
• Ensure brand consistency across paid, owned and PR channels.
• Collaborate with the Senior Marketing Manager and wider team to align creative output with campaign and trade priorities.
• Balance multiple projects with creative ambition and commercial requirements, timelines and budgets.

Skills

Creative direction

Project management

Brand identity

Vendor management

Job description

Do you have a strong creative eye and a proven track record of bringing premium beauty or lifestyle brands to life?

Are you equally comfortable shaping creative direction and managing the detail required to deliver campaigns, launches and brand assets to an exceptional standard?

Ready to take ownership of the creative output of an established, founder-led prestige skincare business?

MacGregor Black is partnering with an established, founder-led prestige skincare brand on the search for a Creative Lead. This is a newly defined Permanent position based in London, reporting to the Chief Marketing Officer and working closely with the senior marketing team.

This is a high-ownership creative role for someone who wants to be responsible for the creative direction and output of a premium brand, rather than being one voice within a large in-house function. You will own creative decision-making across campaigns, launches and brand assets, acting as the brand guardian across visual identity and tone.

Working within a close-knit team, you'll manage creative projects from brief through to delivery, working with photographers, agencies and freelance talent while ensuring work is delivered on time, on budget and consistently reflects the brand's premium positioning.

Key Responsibilities:

• Own creative direction and final decision-making across campaigns, launches and brand assets, ensuring consistency with the brand's premium positioning.
• Manage creative projects end to end, from briefing and concept development through to timelines, budgets and final delivery.
• Brief and manage photographers, agencies, freelancers and other creative partners, ensuring work meets the required creative and commercial objectives.
• Develop high-quality PR and press assets, including imagery and video for media, influencer and product launch activity.
• Act as the brand guardian across visual identity, creative execution and tone of voice.
• Ensure brand consistency across paid, owned and PR channels.
• Partner closely with the Senior Marketing Manager and wider commercial team to ensure creative output supports campaign, brand and trade priorities.
• Manage multiple creative projects simultaneously, balancing creative ambition with commercial requirements, timelines and budgets.
• Bring a clear and informed creative point of view, confidently making decisions and influencing stakeholders across the business.

What We're Looking For:

• Proven experience in a creative or brand role within premium or prestige beauty, skincare, lifestyle or a closely aligned category, either agency-side or in-house.
• A strong visual eye with the ability to translate brand positioning into compelling creative output.
• Strong project management skills, with a proven ability to manage creative briefs, budgets, timelines and multiple external partners through to delivery.
• Experience working closely with PR, communications and influencer activity, rather than solely campaign marketing.
• Confident managing photographers, agencies, freelancers and wider creative talent.
• A strong understanding of premium brand positioning and the importance of consistency across every consumer touchpoint.
• Comfortable operating in a smaller, founder-led environment where you will need to be hands-on as well as strategic.
• A confident decision-maker with the ability to take ownership of creative direction and stand behind your recommendations.
• Highly organised, commercially aware and able to maintain creative standards while working at pace.