Head of Content - Investing & Trading

CMC Markets; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

CMC Markets seeks a senior, hands-on Head of Content Marketing – Trading & Investing to shape content and campaigns across website, CRM, social, video and paid channels. Lead a small team, collaborate with Marketing and Product, and apply AI tools to deliver high-quality, performance-driven content for traders and investors.

You will own strategy, develop lead-gen initiatives, support product launches and drive conversions through integrated campaigns, while ensuring regulatory compliance and

Qualifications

• Significant senior experience in content marketing, campaigns or editorial work.
• Strong knowledge of financial markets and trading products.
• Exceptional writing and editing across landing pages, CRM, ads and video scripts.
• Proven record of content-led acquisition campaigns and conversion journeys.
• Ability to translate platform features into customer benefits and compelling campaigns.
• Hands-on leadership with experience managing a small team and external partners.
• Experience across website, CRM, paid media, social and video with strong analytics.
• Good understanding of financial promotions and approvals in regulated environments.
• Demonstrated AI-native approach using the latest tools.

Responsibilities

• Own content marketing strategy and integrated campaign plan across trading and investing products.
• Develop campaign concepts and provide direction to colleagues and external partners.
• Create and edit content for website, CRM, email, paid/organic social, video and explainers.
• Translate complex products into clear, authoritative content for traders and investors.
• Lead content-led acquisition campaigns and nurture journeys with CRM alignment.
• Collaborate with Product Marketing to turn launches into effective campaigns.
• Apply market knowledge to engage experienced traders and identify timely opportunities.
• Manage a team and external partners while delivering priority work.

Skills

Content marketing strategy

Campaign management

Editorial writing

Lead generation

Cross-functional collaboration

AI tools usage

Analytics & optimisation

Regulatory awareness

Tools

AI tools

Job description

The opportunity

We’re looking for a senior, hands‑on content leader to shape how CMC brings its trading and investing products to market. As Head of Content Marketing – Trading & Investing, you’ll create commercially effective content and campaigns across the website, CRM, social, video and paid channels. Combining strong knowledge of trading and investing with exceptional writing and campaign skills, you’ll develop lead‑generation initiatives, support product launches and improve conversion. You’ll also manage a small team, collaborate closely across Marketing and Product, and use the latest AI tools to deliver high‑quality work with greater speed and impact.

What you’ll do

• Own the content marketing strategy and integrated campaign plan across CMC’s trading and investing products, aligned to commercial priorities, target audiences and brand direction.
• Develop campaign concepts, propositions and priority copy, while setting direction for colleagues and external partners.
• Create and edit content across website and landing pages, CRM and email, paid and organic social, video, product explainers and educational materials.
• Translate complex products, platform capabilities and market themes into authoritative, clear content for sophisticated traders and accessible content for active investors.
• Develop content‑led acquisition campaigns and lead magnets, partnering with CRM on landing pages, nurture journeys and retargeting to generate qualified interest, leads, account applications and funded accounts.
• Partner with the Head of Product Marketing to turn positioning, launches and platform capabilities into effective, customer‑focused campaigns.
• Apply strong knowledge of trading, investing and financial markets to understand experienced and higher‑value traders, identify timely opportunities and maintain content authority and accuracy.
• Manage and develop a direct report and external partners while remaining hands‑on in priority work.
• Collaborate across Product Marketing, CRM, Social, Performance Marketing, SEO, Brand, Design, Product, Analytics and Compliance to deliver joined‑up campaigns and customer experiences.
• Involve Compliance and relevant stakeholders early, ensuring content meets brand and financial promotions requirements.
• Use customer insight, testing, analytics and performance data to optimise content and campaigns.
• Embed AI‑native ways of working, using the latest AI and creative tools to improve research, ideation, production, versioning and optimisation without compromising quality, accuracy or compliance.

What you’ll bring

• Significant senior experience in content marketing, campaigns, product marketing or commercially focused editorial work – ideally within trading, investing, brokerage, fintech or financial media.
• Strong knowledge of financial markets and active trading products, with the credibility to engage experienced and higher‑value traders as well as mass‑affluent investors.
• Exceptional writing and editing skills across propositions, landing pages, long‑form content, CRM, advertising, social and video scripts.
• A proven record of developing content‑led acquisition campaigns, lead magnets and conversion journeys with measurable commercial impact.
• The ability to translate technical features and platform capabilities into differentiated customer benefits and compelling campaign ideas.
• A hands‑on leadership style, with experience managing a small team and external partners while personally delivering priority work.
• Experience across website, CRM, paid media, social and video, with strong analytical judgement and the ability to use insight, testing and performance data to improve results.
• A sound understanding of financial promotions requirements and experience working through approvals in a regulated environment.
• A demonstrably AI‑native approach, actively using and evaluating the latest AI and creative tools to improve research, ideation, production, personalisation and performance while applying strong editorial judgement.

CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

CMC Markets is one of the world’s first ever fin‑tech companies and was launched in 1989 to break down the barriers of financial trading and make trading accessible to everyone. Our mission is to use our award‑winning, Next Generation trading platform and unparalleled client service to empower millions of people to have the best trading experience out there. Our clients can trade on thousands of instruments using the best technology, supported by sophisticated charting, competitive pricing and automated execution. We’re trusted by investors globally, but also by banks, brokers, funds and trading desks through our top‑tier liquidity institutional offering, enabling these businesses to expand into new markets and increase revenue potential. We were recently listed on the FTSE250, and our business continues to go from strength to strength as we continue to invest in our technology and our people.