Head of Content (Investing & Trading)

CMC Markets; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension: company contribution match up

Income Protection

Life Assurance: 4x salary

Health Insurance

25 days holiday + birthday

Breakfast provided

Discretionary Bonus

Job summary

CMC Markets is seeking a Head of Content Marketing – Trading & Investing to lead the content strategy across website, CRM, social, video and paid channels. You will develop lead-generation initiatives, support product launches and improve conversion while managing a small team and external partners.

You will translate complex trading content into authoritative, accessible material for experienced traders and active investors, embedding AI-native practices to speed research, ideation and

Qualifications

• Proven senior experience in content marketing or editorial leadership in trading/fintech
• Develop content-led acquisition campaigns and lead magnets
• Translate complex financial products into clear content
• Experience with compliance and financial promotions approvals

Responsibilities

• Own content marketing strategy and integrated campaign plan across trading and investing products
• Develop campaign concepts, propositions and priority copy
• Create and edit content across website, CRM, email, paid and organic social, video and explainer content
• Lead a small team and manage external partners
• Collaborate across Marketing, Product, CRM, Social, Performance Marketing, SEO, Brand, Design, Product, Analytics and Compliance
• Embed AI-native ways of working and improve research, ideation, production, and performance while maintaining quality and compliance

Skills

Content marketing

Campaign management

Lead generation

Team leadership

AI tools usage

Editorial judgement

Trading knowledge

Analytical thinking

Tools

CRM platforms

AI tools

Analytics

Job description

• As Head of Content Marketing – Trading & Investing, you’ll create commercially effective content and campaigns across the website, CRM, social, video and paid channels.
• Combining strong knowledge of trading and investing with exceptional writing and campaign skills, you’ll develop lead-generation initiatives, support product launches and improve conversion
• You’ll also manage a small team, collaborate closely across Marketing and Product, and use the latest AI tools to deliver high-quality work with greater speed and impact
• Own the content marketing strategy and integrated campaign plan across CMC’s trading and investing products, aligned to commercial priorities, target audiences and brand direction
• Develop campaign concepts, propositions and priority copy, while setting direction for colleagues and external partners
• Create and edit content across website and landing pages, CRM and email, paid and organic social, video, product explainers and educational materials
• Translate complex products, platform capabilities and market themes into authoritative, clear content for sophisticated traders and accessible content for active investors
• Develop content-led acquisition campaigns and lead magnets, partnering with CRM on landing pages, nurture journeys and retargeting to generate qualified interest, leads, account applications and funded accounts
• Partner with the Head of Product Marketing to turn positioning, launches and platform capabilities into effective, customer-focused campaigns
• Apply strong knowledge of trading, investing and financial markets to understand experienced and higher-value traders, identify timely opportunities and maintain content authority and accuracy
• Manage and develop a direct report and external partners while remaining hands-on in priority work
• Collaborate across Product Marketing, CRM, Social, Performance Marketing, SEO, Brand, Design, Product, Analytics and Compliance to deliver joined-up campaigns and customer experiences
• Involve Compliance and relevant stakeholders early, ensuring content meets brand and financial promotions requirements
• Use customer insight, testing, analytics and performance data to optimise content and campaigns
• Embed AI-native ways of working, using the latest AI and creative tools to improve research, ideation, production, versioning and optimisation without compromising quality, accuracy or compliance

Benefits

• Pension: 9% = 5% company contribution and 4% self-contribution -CMC Markets will match up to 7%
• Income Protection
• Life Assurance: 4 x salary
• Health Insurance provided through Vitality
• Holiday: 25 days - per calendar year + additional day off for your birthday
• Breakfast provided for office days
• Discretionary Bonus

A sound understanding of financial promotions requirements and experience working through approvals in a regulated environmentA proven record of developing content-led acquisition campaigns, lead magnets and conversion journeys with measurable commercial impactSignificant senior experience in content marketing, campaigns, product marketing or commercially focused editorial work - ideally within trading, investing, brokerage, fintech or financial mediaA demonstrably AI-native approach, actively using and evaluating the latest AI and creative tools to improve research, ideation, production, personalisation and performance while applying strong editorial judgementExperience across website, CRM, paid media, social and video, with strong analytical judgement and the ability to use insight, testing and performance data to improve resultsStrong knowledge of financial markets and active trading products, with the credibility to engage experienced and higher-value traders as well as mass-affluent investorsA hands-on leadership style, with experience managing a small team and external partners while personally delivering priority workThe ability to translate technical features and platform capabilities into differentiated customer benefits and compelling campaign ideasExceptional writing and editing skills across propositions, landing pages, long-form content, CRM, advertising, social and video scripts