Head of Content

Travel Counsellors; Manchester; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Travel Counsellors seeks a visionary Head of Content to transform its content strategy and brand storytelling. This role involves leading content development across formats, managing creative teams, and implementing SEO strategies to enhance brand engagement within a dynamic, collaborative environment.

Benefits

Competitive salary + annual bonus

Flexible hybrid working

Career development opportunities

25 days holiday (increasing to 28 after 5 years)

Enhanced Maternity/Paternity pay

1 day paid charity day

Company events and incentives

3x salary death in service benefit

Pension scheme

Private Medical Insurance or Healthcare Cash Plan

Free breakfast and beverages

Qualifications

• Proven track record in leading content strategy.
• Significant experience in SEO-driven content marketing.
• Strong background in multi-format content production.

Responsibilities

• Develop and execute content strategy to enhance brand positioning.
• Manage design team to ensure content aligns with brand identity.
• Lead planning and execution of high-impact content campaigns.

Skills

Content strategy

SEO-driven content marketing

Brand storytelling

Multi-format content production

Team management

Tools

AI-powered content tools

Job description

Are you a visionary leader with a passion for storytelling and a knack for SEO?

Travel Counsellors is looking for a dynamic Head of Content to lead the transformation of our content strategy and brand storytelling.

This is your chance to shape how we communicate the unique value of Travel Counsellors, emphasising the expertise, care, and personal impact our Travel Counsellors bring to every trip.

About the Role

As Head of Content, you’ll have the voice - and the vision - to make people feel why we matter.

What You'll Do:

• Develop and execute a content strategy that enhances brand positioning, advocacy, and recruitment.
• Manage our design team to ensure all content aligns with our brand identity and delivers against key objectives.
• Lead the strategic planning and execution of high-impact campaigns across written, video, and visual content formats.
• Overhaul our SEO strategy to drive organic growth, discoverability, and engagement.
• Leverage AI-driven tools to streamline content production and enhance efficiency.

Why Travel Counsellors?

• Shape the future of our content function and play a key role in our growth.
• Work in a collaborative environment that focuses on innovation and continuous improvement.
• Make a real impact by showcasing how Travel Counsellors create unforgettable trips.

Benefits

· Competitive salary + annual bonus

· Flexible hybrid working

· Career development opportunities

· 25 days holiday (increasing to 28 after 5 years)

· Enhanced Maternity/Paternity pay

· 1 day paid charity day

· Company events and incentives

· 3x salary death in service benefit

· Pension scheme

· Private Medical Insurance or Healthcare Cash Plan

· Free breakfast and beverages

Requirements

What We're Looking For:

• Proven track record in leading content strategy within a high-growth brand, preferably in premium travel.
• Significant experience in SEO-driven content marketing and brand storytelling.
• Strong background in multi-format content production (written, visual, video).
• Experience managing and growing content and creative teams.
• Expertise in using AI-powered content tools to improve efficiency and scale production.

Ready to shape our story and help create moments that matter? Join Travel Counsellors as Head of Content today!