Head of Brand & Content - AI SaaS

Propel; Liverpool; Remote; GBP 70,000 - 120,000; Full time

Job summary

A leading AI SaaS company is hiring a Head of Brand & Content. This foundational role offers the chance to shape the brand narrative, developing strategies that resonate with enterprise audiences while leading a creative team. The position will focus on building a compelling brand from the ground up in a remote-first environment.

Qualifications

• Led brand and content in a B2B SaaS or AI company.
• Experience targeting enterprise buyers in finance and ops roles.
• Ability to build from scratch and influence upwards.

Responsibilities

• Develop and execute brand strategy and messaging framework.
• Lead and grow team of content creators and marketers.
• Oversee external communications and thought leadership.

Skills

Brand Strategy

Content Creation

Cross-functional Collaboration

Storytelling

Marketing Leadership

Job description

Propel is excited to be hiring a Head of Brand & Content for a high-growth AI SaaS company.

It’s a great time to join the business, which has nailed product-market fit and built one of the best tech stacks in the space. Now, they’re investing in brand to go bigger, bolder, and win the enterprise market.

This is a foundational hire. You’ll be the first in this role, with a blank canvas and a leadership seat to shape how this company tells its story.

About the role

You’ll be the voice and vision behind the brand building messaging that cuts through complexity and resonates with CFOs and finance leaders across global markets.

You'll:

• Develop and roll out a full brand strategy and messaging framework (and ensure it gets used, not left in a PDF).
• Lead a growing team of content creators, designers, and product marketers, hiring where needed.
• Oversee all external communications, thought leadership, and PR.
• Partner with founders, product, and sales to sharpen positioning, boost visibility, and accelerate pipeline quality.
• Turn a complex product into compelling narratives that move hearts and numbers.

This role reports into the VP of Marketing and is one of the most strategic marketing hires the company will make this year.

About you

You’ve led brand and content in a B2B SaaS or AI company before, or you’re a senior lead ready for your step up. You know how to tell stories that speak to enterprise buyers, especially in finance and ops roles. You’ve worked cross-functionally and love collaborating with product and sales. You’re not scared of messy; you know how to build from scratch, influence upwards, and bring clarity where others bring noise. You’re confident, fast-paced, and know how to make an impact with limited resources.

The details

Location: Anywhere in Europe. Remote-first culture, with teams spread across Europe.

This is your chance to build a category-defining brand from the ground up and do it at speed, with freedom and trust.