Head of Content

Insignia Group of Companies; London; On-site; GBP 80,000 - 150,000; Full time

Job summary

Join a visionary team at an established luxury brand as the Group Content Head. This pivotal role involves shaping and leading a comprehensive content strategy that resonates with high-net-worth individuals. You'll oversee a talented team, ensuring that every piece of content reflects the brand's prestigious voice and values. Collaborate with various departments to amplify campaigns and drive business growth. If you're a master storyteller with a passion for luxury branding and strategic content creation, this opportunity offers a unique chance to make a significant impact in a dynamic, fast-paced environment.

Benefits

Competitive compensation

Performance-based rewards

Access to unique experiences

International team collaboration

Qualifications

• Proven experience in senior content leadership, preferably in luxury or financial sectors.
• Exceptional leadership and team management skills.

Responsibilities

• Develop and lead a world-class content strategy across all platforms.
• Manage a team of writers, editors, and designers to ensure quality content.

Skills

Content Strategy

Leadership

Brand Positioning

Digital Marketing

Storytelling

Job description

Job Description

Group Content Head

Location: London

Department: Marketing & Communications

About Insignia Group

At Insignia, we’re more than a group of companies — we’re a global ecosystem of exclusive financial, lifestyle, and business services tailored for high-net-worth individuals and ultra-affluent clientele. Our brand represents discretion, performance, and excellence across every experience we deliver.

As we continue to evolve and scale, we're looking for a visionary Group Content Head to shape and lead our content strategy across markets and channels — turning storytelling into a powerful driver of our brand’s voice, business growth, and cultural influence.

Your Mission

As Group Content Head, you'll be at the heart of Insignia’s global brand voice. Reporting to the Group CMO, you'll oversee the creation and distribution of strategic, engaging, and innovative content that aligns with our brand values and speaks directly to our elite clientele.

This is a senior leadership position with the opportunity to define and deliver a unified content strategy across the entire Group — from digital marketing campaigns to premium printed materials, from internal communications to thought leadership initiatives.

Key Responsibilities

• Develop and lead a world-class, Group-wide content strategy across all markets and platforms (digital, print, social, video, web, PR, etc.)
• Own and evolve the Insignia brand voice, tone, and messaging across business units
• Manage and mentor a team of in-house writers, editors, designers, and agency partners
• Oversee content planning, production, and distribution to ensure consistency, quality, and strategic alignment
• Collaborate closely with Marketing, Digital, Product, Client Services, and PR to amplify campaigns and business objectives
• Develop thought leadership and executive positioning strategies, including speeches, op-eds, whitepapers, and keynote content
• Establish content KPIs and measure impact, iterating based on analytics and audience insights
• Ensure all content upholds the highest levels of confidentiality, cultural awareness, and luxury brand standards

About You

• Proven experience in a senior content leadership role, ideally within luxury, financial services, or high-net-worth/ultra-high-net-worth sectors
• A master storyteller and creative strategist with a sharp editorial eye
• Strong understanding of brand positioning, digital content ecosystems, and global audience nuances
• Exceptional leadership, team management, and cross-functional collaboration skills
• Strategic thinker with the ability to execute hands-on when needed
• Adept at working in fast-paced, high-performance environments
• Excellent command of English; additional languages a strong advantage
• Comfortable navigating complex, multi-market, and regulated environments

Why Join Insignia?

• Lead and shape a globally respected luxury brand
• Work alongside visionary leaders in a fast-growing, high-impact business
• Competitive compensation and performance-based rewards
• Access to unique experiences and a truly international team