Head of Community - Baby products brand

TN United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative firm is looking for a Head of Community to drive engagement for a beloved baby brand. This full-time role in London offers a unique opportunity to shape the brand's presence in the digital space, working alongside a dynamic team to craft compelling social media campaigns and optimize marketing strategies. With a focus on creativity and data-driven decisions, you'll have the chance to make a significant impact in a high-growth environment. If you're passionate about connecting with millennial and Gen Z parents and eager to contribute to a thriving brand, this role is perfect for you.

Benefits

Competitive Compensation Package

Opportunity for Personal Growth

Dynamic Work Environment

Qualifications

• Recent university graduate with a passion for digital marketing.
• Fluent in English and familiar with social media trends.

Responsibilities

• Create and implement social media and influencer campaigns.
• Monitor website performance and propose improvements.

Skills

Social Media Marketing

Content Creation

Data Analysis

Email Marketing

Influencer Marketing

Education

University Degree

Tools

Email Marketing Software

Social Media Platforms

Job description

Job Description:

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, and incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector. We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space. The position is full-time in London.

What makes this an exciting opportunity?

• Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
• Work with a highly experienced and entrepreneurial team
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Competitive compensation package

What You'll Do:

1. Formulate creative social media and influencer campaigns, and mobilize the team to implement them
2. Coordinate with other team members to ensure a steady stream of new social media ad content
3. Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
4. Create content (both visual + copy) for various marketing channels: email, SMS, and social media
5. Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
6. Monitor website performance and propose improvements in design, content, and experience
7. Assist in company-wide strategy setting
8. Regularly report marketing performance

Who You Are:

• A recent university graduate
• Fluent English speaker
• An avid social media user interested in digital marketing
• Customer-centric mindset, understanding effective marketing for our target customer (millennial/Gen Z mother)
• Eye for aesthetics and engaging content creation skills
• Initiative-driven and passionate
• Coachable and dedicated to personal growth
• Tech literate and quick learner
• Thrives in a high-growth, startup environment
• Bonus: if you are our target customer yourself (millennial/Gen Z mother)!

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