Head of Community - Baby products brand

Peak 21; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is looking for a Head of Community to join a dynamic team focused on a beloved baby brand. This full-time position in London offers a unique opportunity to drive impactful changes and foster growth in a thriving D2C environment. As part of a passionate team, you will craft innovative social media strategies, create engaging content, and optimize marketing performance. If you are a recent graduate with a flair for creativity and a customer-centric mindset, this role is perfect for you. Join a collaborative culture where your contributions will make a real difference in connecting with millennial and Gen Z parents across North America and Europe.

Benefits

Competitive Compensation Package

Opportunity for Impact

Collaborative Team Environment

Qualifications

• Recent university graduate with a passion for digital marketing.
• Fluent in English and skilled in social media engagement.

Responsibilities

• Formulate and implement creative social media and influencer campaigns.
• Create and optimize content for various marketing channels.

Skills

Social Media Marketing

Content Creation

Digital Marketing

Data Analysis

Customer-Centric Mindset

Creativity

Tech Literacy

Education

University Degree

Tools

Email Marketing Software

Social Media Platforms

Job description

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space. The position is full-time in London.

What makes this an exciting opportunity?

• Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe.
• Work with a highly experienced and entrepreneurial team.
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Competitive compensation package.

What You'll Do

• Formulate creative social media and influencer campaigns, and mobilize the team to implement them.
• Coordinate with other team members to ensure a steady stream of new social media ad content.
• Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations.
• Create content (both visual + copy) for various marketing channels: email, SMS, and social media.
• Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails.
• Monitor website performance and propose improvements in design, content and experience.
• Assist in company-wide strategy setting.
• Regularly report marketing performance.

Who You Are

• A recent university graduate.
• Fluent English speaker.
• You’re an avid social media user and are interested in digital marketing.
• You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother).
• You have an eye for aesthetics and can create engaging content.
• You take initiative and are driven by passion.
• You love being creative!
• You’re coachable and dedicated to continuous personal improvement.
• You’re tech literate and can learn new software with ease.
• You thrive in a high growth environment and enjoy a startup team culture.

Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)