Head of Client Insight and Business Intelligence

Carey Olsen Group Services Limited; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Head of Client Insight and Business Intelligence to drive data-driven strategies in marketing and business development. This pivotal role involves leading the collection and analysis of client and marketing data, fostering a culture of data literacy, and managing a team of analysts. The ideal candidate will possess strong analytical skills, experience in professional services, and a strategic mindset. Join a dynamic team and contribute to impactful business growth through insightful data analysis and innovative reporting tools.

Qualifications

• Proven track record in data analysis and client insight roles.
• Experience in international law or professional services firms.

Responsibilities

• Lead data collection and analysis for client insights and business intelligence.
• Create dashboards to track marketing ROI and business development plans.

Skills

Data Analysis

Client Insight

Business Intelligence

Power BI

SQL

Python

Excel

Digital Marketing Analytics

CRM Systems

Leadership

Tools

Microsoft Dynamics

HubSpot

Google Analytics

Tableau

Vuture

Marketo

JD Supra

LinkedIn

Lexology

Mondaq

Job description

We are looking for a Head of Client Insight and Business Intelligence to join our Marketing & Business Development team.

The successful candidate will develop and implement a comprehensive client insight and business intelligence strategy to support data-driven business development, marketing, and client engagement initiatives aligned with Carey Olsen's strategy and growth targets.

Key duties include:

1. Lead the collection, analysis, interpretation, and reporting of client, business, and marketing data leveraging Carey Olsen's practice management, financial, and marketing systems.
2. Identify and present trends, insights, and opportunities for growth and new business by analyzing management information, client behavior, and engagement with marketing and business development initiatives and campaigns.
3. Collaborate with other Group Services teams (including Finance, Technology, and Knowledge Management) to evaluate and recommend new tools and technologies for efficient data collection, analysis, and reporting.
4. Combine external and internal data sources to create client and prospect lists for departmental and partner BD plans.
5. Create and maintain dashboards and reporting tools to:
   1. Track and assess ROI on marketing and business development initiatives.
   2. Track achievement against departmental and partner BD plans.
   3. Provide data to support partner appraisals.
   4. Analyze value and identify growth opportunities with key clients and intermediary relationships.
6. Foster a culture of data literacy across the firm, emphasizing accurate and comprehensive data collection for high-quality management information, analytics, and reporting.
7. Manage and mentor a team of marketing and business development analysts/data specialists.

The ideal candidate will have:

• A proven track record in a similar data analysis, research, and client insight role supporting strategic goals, driving decision-making, and growth.
• Experience in an international law firm or professional services firm is preferred.

Technical Skills:

• Highly proficient in analysis and reporting software (e.g., Power BI, SQL, Python, Excel) and manipulating data in CRM, marketing systems, and databases (e.g., Microsoft Dynamics, Vuture, HubSpot, Marketo, JD Supra, LinkedIn, Lexology, Mondaq).
• Experience leveraging digital marketing analytics tools (e.g., Google Analytics, Tableau).
• Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing) and their metrics.

Personal Characteristics:

• Strategically minded with strong commercial acumen.
• Highly numerate with excellent research, data collation, and manipulation skills.
• Ability to summarize large datasets into meaningful insights with recommendations.
• Exceptional communication skills, comfortable presenting to senior management and boards.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Leadership and team management skills.

Please click on 'Apply for this job' to submit your CV for this vacancy.