Head of Campaigns & Marketing

Active Together; Loughborough; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Youth Sport Trust in Loughborough (hybrid) is seeking an experienced marketing and communications leader to drive integrated campaigns that advance our mission. You will oversee multi‑channel activity across digital, social, PR, email and content while partnering with senior stakeholders to maximise impact.

You will lead the delivery of flagship campaigns, including National School Sports Week, using insights and performance data to optimise reach and engagement across the UK.

Qualifications

• Proven track record in leading multi-channel campaigns.
• Experience in planning and delivering complex campaigns across digital and offline channels.
• Ability to influence and align senior stakeholders and teams.

Responsibilities

• Lead and deliver integrated campaigns across digital, social, PR, email and content.
• Oversee the National School Sports Week campaign and related activities.
• Use insight and performance data to inform strategy and justify decisions.
• Coordinate resources and drive cross‑organisational delivery and impact.
• Plan campaigns, monitor performance, and report on outcomes.

Skills

Strategic thinking

Leadership

Campaign management

Data-driven decisions

Stakeholder management

Job description

The Youth Sport Trust is committed to improving young people’s lives through sport. We harness the power of physical education, physical activity and sport to unlock potential, support wellbeing, and create more equitable opportunities for every young person.

Location Hybrid - Loughborough, minimum 1-2 days per week, LE11 3QF Contact Telephone [phone] Contact Email [e-mail] Organisation Youth Sport Trust

The Youth Sport Trust is the UK's leading children's charity dedicated to improving the education and development of every child through play and sport. Our mission is to equip educators and empower young people to build a brighter future for every child.

Working closely with our Chief Brand Officer, you will lead the development and delivery of integrated campaigns and marketing activity that brings our brand and mission to life and engages audiences across the UK.

You will lead and develop a multi-disciplinary team, overseeing integrated campaigns across digital, social media, PR, email, content and other channels. You will lead the delivery of our flagship National School Sports Week campaign, use insight and performance data to inform our approach, and work collaboratively across the organisation to ensure our campaigns and marketing activity support our strategic priorities. This reflects the breadth of responsibility within the role, including campaign planning, performance reporting, resource management and cross-organisational delivery.

We are looking for an experienced marketing and communications leader with a strong track record of developing and delivering successful multi-channel campaigns. You will combine strategic thinking with effective delivery, be confident leading and developing others, and have the ability to build strong relationships and influence senior stakeholders. You will also bring strong financial awareness and be comfortable using insight, data and performance measures to inform decisions and maximise impact. These areas align closely with the experience set out in the person specification.