Media Relations Officer

Youth Sport Trust International; Nanpantan; Hybrid; GBP 30,000 - 37,000; Full time

Benefits offered by this job

Generous annual leave

Health cash plan

Employee assistance programme

Volunteering days

Job summary

Youth Sport Trust is seeking a Media Relations Officer to shape and execute a national media strategy, telling powerful stories that support its mission to improve young lives. This role combines strategic media work with compelling storytelling to raise brand awareness and advocate for campaigns.

The position is hybrid (3 days in the Loughborough Office and 2 days at home) and offers a fixed-term contract through March 2029 with a salary of £33,500 per year.

Qualifications

• Proven PR experience in a press office or national media role.
• Strong writing and editorial skills with ability to identify compelling stories.
• Ability to develop proactive media activity and manage stakeholder relationships.

Responsibilities

• Design and deliver a programme of media and PR activity aligned to MarComms plan.
• Build and maintain relationships with national, regional and specialist media.
• Handle media enquiries and prepare spokespeople for opportunities.
• Support reputation and crisis communications and respond to emerging issues.
• Monitor and evaluate media activity to improve approach.

Skills

Media relations

Press office experience

Writing skills

Crisis communications

Relationship building

Journalist outreach

Job description

Media Relations Officer

£33,500 per annum

Fixed Term contract to March 2029, Full-time 37 hours

Hybrid (3 days in the Loughborough Office and 2 days working from home)

As a PR professional with experience in a media role with national scope, this is a fantastic opportunity to help generate positive change for children and young people while gaining invaluable knowledge working within a high-profile charity.

The Youth Sport Trust is a national children’s charity passionate about creating a future where every child can enjoy the life changing benefits of play and sport. We have powerful stories to tell and want you to use your expertise to increase our brand awareness, support our campaigns and advocacy work and ultimately help deliver on our mission to build brighter futures for all young people.

As Media Relations Officer, you will play a key role in delivering our overall MarComms plan, designing a programme of media and PR activity that support our objectives and priorities. You will develop compelling key messages and bring to life powerful case studies that demonstrate the impact of our work. You will build strong relationships with national, regional and specialist media, handle media enquiries, manage relationships with our high-profile ambassadors, prepare our spokespeople for media opportunities. You will also contribute to reputation and crisis communications, helping to ensure YST responds effectively to emerging media issues. You will monitor and evaluate media activity, using insight and learning to continually improve our approach.

You will have proven PR experience in a press office or media role with national scope and an eye for a good story. You will have experience of developing proactive media activity and building effective relationships with journalists and other key stakeholders. With strong writing and editorial skills, you will be able to identify compelling stories, communicate confidently with different audiences and handle sensitive issues with sound judgement. Organised and collaborative, you will be comfortable taking the initiative, manage competing priorities and working at pace when required.

At the Youth Sport Trust you will join a forward-thinking, purpose-driven team committed to improving young lives. Our values underpin everything we do, and we pride ourselves on a work culture which fosters innovation, creativity and personal passion.

• Benefits include generous annual leave entitlement, health cash plan, employee assistance programme and volunteering days.

If you are motivated by purpose, skilled at turning strategy into action, and eager to amplify a cause that makes a real difference to children across the UK, we’d love to hear from you.

Youth Sport Trust believes that diversity drives excellence, and that representation is important. We therefore positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, religion, sexual orientation, disability, or nationality.

Please note that this position is subject to an enhanced Criminal Records Check.

Reg Charity No: 1086915