Head of Buying and Merchandising

Fella & Jones Limited; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A prestigious womenswear brand seeks a strategic Head of Buying and Merchandising to shape product strategy and drive growth. This senior position demands a leader with strong buying and merchandising expertise, adept in market analysis and team leadership, to influence brand positioning and optimize product performance. Join a creative team dedicated to delivering exceptional brand experiences.

Qualifications

• Strong background in senior buying or merchandising roles.
• Extensive experience in trend forecasting and competitor analysis.
• Able to lead and inspire a team in a dynamic environment.

Responsibilities

• Lead product strategy and seasonal planning for the brand.
• Drive market insights to inform product decisions.
• Collaborate with cross-functional teams for aligned goals.

Skills

Trend Forecasting

Market Analysis

Inventory Planning

Commercial Strategy

Team Leadership

Cross-Functional Collaboration

Education

Degree in Fashion Merchandising or related field

Job description

Fella & Jones are thrilled to be exclusively partnered with a beautifully curated, design-led womenswear brand in their search for a Head of Buying and Merchandising. Known for its refined aesthetic and modern wardrobe solutions, this is a unique opportunity to play a pivotal role in shaping product strategy and trading performance during a period of ambitious international growth.

We’re looking for a product-obsessed, commercially savvy leader with a strong background in Buying, or a hybrid Buying/Merchandising role. This role goes beyond the numbers—while commercial strategy and inventory planning are key, so too is your ability to spot product and market trends, analyse competitor activity, and influence everything from styling and assortment to pricing and brand positioning.

Key Responsibilities

• Product Strategy & Planning: Lead seasonal strategy across Buying and Merchandising, ensuring a compelling, brand-aligned assortment that delivers both creative and commercial results.
• Market & Competitor Insight: Drive regular benchmarking of competitors, identifying product opportunities and whitespace to inform buy and trading decisions.
• Sales & Performance Management: Use data, intuition, and insight to optimise full-price sell-through, category performance, and margin across regions.
• Cross-Functional Influence: Collaborate closely with Design, Digital, Marketing, and Retail to align product, content, and commercial goals.
• Creative Brand Guardian: Be confident in influencing campaign styling, imagery, and messaging to ensure product is presented with impact and intent.
• Stock Management: Lead the forecasting, allocation, and trading cadence to ensure inventory agility and sales optimisation across all channels.
• Team Leadership: Inspire, mentor, and grow a high-performing team across Buying and Merchandising, fostering a culture of pace, ownership, and product passion.

What You’ll Bring

• A strong background in senior Buying, Merchandising, or hybrid roles, ideally within premium or contemporary womenswear.
• Proven experience in trend forecasting, competitive analysis, and range building across multiple markets.
• Deep commercial understanding of stock flow, seasonal planning, and trading levers.
• International experience, particularly across EMEA and the US.
• A confident creative voice, with the ability to influence styling, product presentation, and content direction.
• A digital-first approach and experience working across e-commerce and omnichannel environments.
• Inspirational leadership and a collaborative mindset.

This is a rare opportunity to drive global growth for a brand that blends product integrity with commercial ambition. If you’re ready to lead both the product and trading conversation, we’d love to hear from you.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Manufacturing, Analyst, and Product Management

• Industries

  Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Retail

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