Head of Brand Growth

CH&CO; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Join a dynamic team as the Head of Brand Growth with a leading company in the food service industry. You will drive brand awareness and customer acquisition through innovative marketing strategies while fostering a culture of collaboration and creativity in a supportive environment. This national role offers flexibility in location with close access to London.

Benefits

Personal Development and Training opportunities

Life assurance scheme

Pension scheme

Holiday allowance

Private medical eligibility

Eye care

Wellbeing strategy access

Family friendly support

Regular social events

Holiday purchase scheme

Volunteering days

Professional subscriptions

Recognition schemes

Long service awards

High street discount vouchers

Qualifications

• Proven experience in executing commercial marketing strategies.
• Brilliant collaboration and communication skills.
• Competent in Google Analytics and content creation.

Responsibilities

• Create and execute marketing strategies for brand awareness.
• Manage and optimise digital marketing channels.
• Analyse campaign performance and adjust strategies accordingly.

Skills

Commercial marketing strategies

Collaboration

Communication

Creativity

Google Analytics

Content creation

Job description

Here at Gather & Gather we help our clients maximise the potential of food in the workplace
Great food in the workplace isn't simply about fuel.It's about increasing productivity and improving performance; it's about happy motivated people and inspiring environments. Our customers are at the heart of everything we do - we live to bring food and people together.
To support the ongoing growth and success of our brand, a new opportunity has arisen for a Head of Brand Growth to join a small (and growing) team that is determined to achieve great things and have some fun along the way!

This is a national position where you can be based anywhere with good access to London required. The role will involve working Monday to Friday for 40 hours per week.

Head of Brand Growth key responsibilities will include:
• Create and execute all-encompassing marketing strategies to drive brand awareness, customer retention and customer acquisition for our B2B clients and B2C consumers.
• Support driving adoption of best practice, unlock growth and optimisation of the brand
• Create and execute a compelling marketing calendar aligned to business objectives
• Establish exceptional cross-functional relationships that enable you to create and implement effective marketing campaigns across various channels.
• Collaborate with Food, Procurement and Design teams to create compelling food concepts from research to execution.
• Manage and optimise digital marketing channels, including organic social media, email, and any other online advertising.
• Analyse campaign performance metrics and adjust strategies to achieve marketing goals.
• Play a lead role in planning and executing photo and video shoots to capture high-quality visuals for marketing materials, ensuring the visual content aligns with the brand's aesthetics and messaging.
• Oversee the creation of marketing material, including content, graphics, and other materials.
• Maintain consistency and coherence in brand messaging across all marketing materials.
• Identify opportunities through market and competitor activities.
• Cultivate a collaborative and innovative team culture, fostering creativity and strategic thinking.
• Collaborate with cross-functional teams to explore and capitalise on new opportunities that align with the brand's overall business objectives.
• Create, monitor and report on support tools to help operations teams deliver brand and marketing objectives.

The successful Head of Brand Growth will possess the following:
• A positive attitude, a drive to excel and a love of food
• Proven experience in successfully executing commercial marketing strategies in a food service or a relatable environment.
• Ability to implement evaluation and measurement methodology against outcomes to evidence success and support continuous improvement
• Brilliant collaboration, communication and team building skills
• Comfortable in challenging existing ways of working and uniting teams to achieve buy-in and consensus.
• Breadth of skills across a broad marketing spectrum including building and managing audiences and delivering successful campaigns
• Competent in google analytics, content creation and day to day reporting across multiple social media channels
• Evidence of successfully navigating complex stakeholder maps and managing multiple competing priorities to gain consensus at speed
• Ability to combine strong commercial skills, retail expertise and creativity to deliver against targets
• Excellent attention to detail, communication and decision making skills
• The ability to articulate the characteristics of a high performing team

What's in it for you?

Working with Gather & Gather has its perks! People are at the heart of everything we do, so we've developed a range of benefits and development opportunities to keep you content.

• Personal Development and Training opportunities
• Life assurance scheme
• Pension scheme
• Holiday allowance
• Private medical eligibility
• Eye care
• A great wellbeing strategy - including access to our Employee Assistance Programme, salary finance
• Family friendly support
• Regular social events and communication with our leaders
• A holiday purchase scheme
• Volunteering days
• Professional subscriptions
• Recognition schemes and people awards
• Long service awards
• Access to some great high street discount vouchers