Head of Brand & Advocacy

Henkel; Hemel Hempstead; Hybrid; GBP 110,000 - 170,000; Full time

Benefits offered by this job

Flexible work scheme with hybrid model

Global growth opportunities

Wellbeing programs

Parental leave

Share Plan with Henkel matching shares

Performance bonus

Pension & Life Assurance

Annual leave 27 days + bank holidays

Celebration vouchers

Job summary

Henkel in the United Kingdom seeks a Head of Brand & Advocacy, UKI to lead Brand Experience and Advocacy across Professional Salon and Consumer channels. You will translate global brand strategies into local activation, build strong customer relationships and drive growth.

The role requires senior leadership, overseeing Brand, Digital & CRM, Education and Advocacy, with a track record of delivering measurable results and working with international teams. Hybrid work model available.

Qualifications

• Significant senior leadership experience across Brand, Marketing, Customer Experience, Education, Advocacy or Commercial functions.
• Proven ability to lead and integrate multi-disciplinary teams.
• Strong commercial acumen with a track record of delivering measurable results.
• Experience across channels and customer touchpoints, ideally in beauty or consumer goods.
• Strong digital marketing, CRM and eCommerce experience.
• Experience building advocacy, ambassador or community programmes.
• Strong stakeholder management and change leadership skills.
• Strategic, commercially minded with ability to translate insights into action.

Responsibilities

• Define and lead the UKI Brand Experience & Advocacy strategy aligned to growth priorities.
• Lead and integrate teams across Brand, Digital, CRM, B2B eCommerce, Education and Advocacy.
• Develop connected activation plans across the customer journey from awareness to loyalty.
• Drive acquisition, engagement, retention and share of wallet through brand and advocacy programs.
• Create content, storytelling and community experiences that strengthen brand connection.
• Ensure investment delivers measurable commercial results.
• Build future-ready capabilities and ways of working across disciplines.
• Collaborate with senior stakeholders and international teams to deliver growth.

Skills

Senior leadership

Cross-functional leadership

Commercial acumen

Digital marketing

CRM

eCommerce

Advocacy programs

Stakeholder management

Strategic thinking

Job description

About this Position

We are looking for a Head of Brand & Advocacy, UKI to lead our Brand Experience and Advocacy strategy across the Professional Salon and Consumer channels. This is a senior leadership role bringing together brand, digital, education, advocacy and customer engagement to create a connected customer experience and drive commercial growth. You will translate global brand strategies into impactful local activation, building stronger customer relationships, increasing brand desirability and driving acquisition, retention and sales.

What you´ll do

• Define and lead the UKI Brand Experience & Advocacy strategy, aligned to business and growth priorities.
• Lead and integrate teams across Brand, Digital & CRM, B2B eCommerce, Education and Advocacy.
• Develop connected activation plans across the customer journey, from awareness and engagement through to conversion and loyalty.
• Drive customer acquisition, engagement, retention and share of wallet through effective brand, digital, education and advocacy programmes.
• Build compelling content, storytelling and community experiences that strengthen brand connection and advocacy.
• Ensure investment across brand, digital, education and advocacy delivers measurable commercial results.
• Build future-ready capabilities, teams and ways of working across these disciplines.
• Work closely with senior stakeholders across the business and international teams to deliver our growth strategy.

What makes you a good fit

• Significant senior leadership experience across Brand, Marketing, Customer Experience, Education, Advocacy or Commercial functions.
• Proven experience leading and integrating multi-disciplinary teams.
• Strong commercial acumen and a track record of delivering measurable business results.
• Experience across multiple channels and customer touchpoints, ideally within beauty, FMCG, consumer goods or Professional Salon.
• Strong digital marketing, CRM and eCommerce experience.
• Experience building advocacy, ambassador, community or customer engagement programmes.
• Strong stakeholder management, influencing and change leadership skills.
• A strategic, commercially minded approach with the ability to turn customer insight into action.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Performance bonus / incentives
• Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
• Annual Leave: 27 days plus 8 Bank Holidays
• Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.