Head of Brand

Gleeson Recruitment Group; Birmingham; On-site; GBP 59,000 - 70,000; Full time

Job summary

An established industry player in the precious metals retail sector is seeking a strategic Head of Brand to elevate their eCommerce presence. This role offers the chance to develop a compelling brand identity and lead innovative content strategies within a dynamic and competitive market. Collaborating closely with marketing and customer service teams, you will ensure consistent messaging across all channels while managing a high-performing content team. If you are passionate about storytelling and brand-building, this opportunity is perfect for you to make a significant impact in a thriving organization.

Qualifications

• Proven experience in brand and content strategy, ideally in retail or eCommerce.
• Strong media relations background and exceptional copywriting skills.

Responsibilities

• Develop and implement brand strategy across digital and traditional channels.
• Lead content creation aligned with brand values and business objectives.

Skills

Brand Strategy Development

Content Strategy

Media Relations

Copywriting

Project Management

Customer Engagement

Display Advertising

SEO

Team Leadership

Job description

Gleeson Recruitment group are pleased to be working exclusively with a leading organisation within the precious metals retail industry is seeking a strategic and creative Head of Brand to join their team in Birmingham. This is a fantastic opportunity to shape the voice and presence of a high-performing eCommerce business operating in a competitive and prestigious market.

Job title: Head of Brand

Location: Birmingham

Salary: up to 70,000 (DOE) + bonus scheme

Contract: Full time, permanent, hybrid in office 4 days per week

Start date: April - July 2025

Working closely with the wider marketing, content, and customer service functions, you will be responsible for developing a compelling brand identity, delivering impactful content strategies, and ensuring consistency across all communication channels.

Key Responsibilities

• Develop and implement a forward-thinking brand strategy across digital and traditional channels.

• Lead the planning and creation of engaging, audience-led content aligned with brand values and business objectives.

• Own and optimise display advertising campaigns to maximise brand reach and visibility.

• Oversee media relations, building strong relationships with key press and media contacts to elevate brand reputation.

• Manage and inspire a high-performing content team, fostering innovation and collaboration.

• Ensure consistency and quality across all written content, including web, email, blogs, and printed materials.

• Drive the brand's content evolution through insight-driven innovation and trend analysis.

• Align content and communication strategies to improve customer engagement, retention, and acquisition.

• Work cross-functionally to deliver a seamless brand experience across all customer touchpoints.

• Monitor and evaluate campaign performance, providing strategic insights and data-driven recommendations.

Candidate Criteria

• Proven experience developing and executing brand and content strategies, ideally within a retail or eCommerce environment.

• Strong background in managing media relations, securing positive press coverage, and working with external agencies.

• Exceptional copywriting and editorial skills, with the ability to tailor content to diverse audiences.

• Demonstrated experience in leading and mentoring content or marketing teams.

• Excellent project and time management skills, with the ability to juggle competing deadlines.

• Strong understanding of customer engagement principles and digital content performance metrics.

• Creative mindset with a passion for storytelling and brand-building.

• Familiarity with display advertising, SEO, and content marketing best practices.

• Commercially aware with an ability to balance creativity and business objectives.

Please apply for more information.

GleeMD

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