Head of B2C Sales

Rayner Personnel; Sheffield; On-site; GBP 60,000 - 85,000; Full time

Job summary

Rayner Personnel is seeking a Head of B2C Sales in Sheffield to lead the consumer sales and retentions function. In this role, you'll take ownership of B2C sales strategy, drive revenue, and coach the sales team while ensuring a student-first approach throughout customer interactions.

This leadership position offers the opportunity to shape functions, influence business strategy, and contribute to company growth within a collaborative culture.

Qualifications

• Proven experience leading a B2C sales team within a high-volume or consumer-focused environment.
• Strong people management and coaching skills.
• Experience managing performance through busy or rapidly changing periods.

Responsibilities

• Own and deliver the B2C sales strategy aligned with business growth plans.
• Take full accountability for B2C revenue performance, forecasting, and reporting.
• Lead, coach, and develop the B2C sales and retentions team.

Skills

Sales leadership

People management

Strategic planning

Cross-functional collaboration

Job description

The Opportunity

Are you a hands‑on sales leader who knows how to build high-performing teams while creating a genuinely positive customer experience?

This is an exciting opportunity to join a market‑leading business that is transforming the PropTech rental space. Combining innovative technology with a customer‑first approach.

As the business continues to scale, they are now looking for a Head of B2C Sales to lead and grow the consumer sales and retentions function during a hugely exciting phase of growth.

The B2C sales function is built around consultative, supportive conversations designed to help students make confident decisions during one of the most important stages of their renting journey. The culture is collaborative, people-focused, and driven by delivering genuinely positive customer outcomes.

You’ll take full ownership of the B2C sales and retentions function - leading strategy, driving revenue performance, coaching the team, and continuously improving the customer journey.

This is a highly visible leadership role where you’ll work closely with Sales, Marketing, Customer Experience, Product, and Technology teams to shape both commercial performance and the wider student experience.

What You’ll Be Doing

• Own and deliver the B2C sales strategy aligned with business growth plans and seasonal demand
• Take full accountability for B2C revenue performance, forecasting, and reporting
• Lead, coach, and develop the B2C sales and retentions team
• Drive performance management, KPI delivery, and sales quality standards
• Recruit, onboard, train, and mentor seasonal telesales colleagues during peak periods
• Ensure a consistent student‑first approach across all customer interactions
• Work closely with Marketing to improve lead quality, campaigns, and messaging
• Collaborate with Customer Experience teams to improve customer journeys and reduce friction
• Partner with Product and Technology teams to improve systems and sales effectiveness
• Provide regular commercial insights and recommendations to senior leadership

Why Join?

This is a business with a genuine purpose – simplifying and improving the student rental experience through technology, transparency, and exceptional service.

You’ll join a company with ambitious growth plans, strong market presence, and a collaborative culture where ideas are welcomed and people are empowered to make an impact.

There is real opportunity here to shape a function, influence wider business strategy, and build a high-performing team that directly contributes to company growth.

About You

We’re looking for a commercially driven sales leader who combines strategic thinking with hands‑on leadership and coaching.

You’ll ideally bring:

• Proven experience leading a B2C sales team within a high-volume or consumer-focused environment
• Strong people management and coaching skills
• Experience managing performance through busy or rapidly changing periods
• A commercially minded approach with experience owning revenue targets and forecasting
• The ability to balance strategic planning with day-to-day operational leadership
• Strong cross-functional collaboration and stakeholder management skills
• A passion for building positive team cultures and delivering excellent customer experiences