Head of B2C Marketing Central Europe + UK/IE

Too Good To Go; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Head of B2C Marketing to drive user growth and engagement across multiple markets. This role involves executing high-impact marketing strategies, managing a diverse team, and collaborating with various stakeholders. The ideal candidate will have significant experience in growth marketing, a passion for sustainability, and strong leadership skills. Join a mission-driven team working towards reducing food waste and making a tangible impact.

Benefits

Personal and professional development opportunities

Inclusive company culture

Strong, values-driven team culture

Qualifications

• Significant experience in growth marketing or performance-driven consumer marketing.
• Proven success scaling consumer acquisition strategies across multiple countries.
• Expertise with marketing stack for mobile app based businesses.

Responsibilities

• Execute the B2C marketing strategy for the Central Europe + UK/IE region.
• Develop hyper localized campaigns that resonate culturally and regionally.
• Manage and develop a high-performing team of marketing leads.

Skills

Growth Marketing

Performance-Driven Marketing

Data Analysis

Hyperlocal Marketing

Leadership

Tools

SEO/SEM

CRM

Analytics Tools

Job description

At Too Good To Go, we dream of a planet with no food waste. Our marketplace connects millions of users with thousands of food businesses across 19 countries, making sure surplus food doesn’t go to waste. We are proudly a certified B Corp and one of Europe’s most loved and mission-driven consumer brands.

We’re now looking for a Head of B2C Marketing to lead our consumer marketing efforts across 7 dynamic markets: UK, Ireland, Germany, Austria, Switzerland, Poland, and Czech Republic. This role is ideal for someone who thrives at the intersection of strategy, execution, and purpose—and is excited to drive impact at scale in a fast-growing, multi-market tech business.

Your mission

As the Head of B2C Marketing, your mission is to accelerate user growth, engagement and retention by designing and executing high-impact and financially sustainable marketing strategies tailored to diverse, hyperlocal markets. You’ll lead a team of passionate marketers and work closely with Commercial, Product, and Brand stakeholders to ensure our efforts are performance-driven and aligned to business priorities.

Responsibilities

• Execute the B2C marketing strategy for the Central Europe + UK/IE region, balancing global direction with local market nuances.
• Develop hyper localised campaigns and initiatives that resonate culturally and regionally, using hyperlocal insights to fuel growth of the marketplace.
• Manage and develop a high-performing team of marketing leads and specialists across multiple countries and languages.
• Drive user acquisition, engagement and retention through growth marketing performance channels, CRM, and other hyperlocal marketing levers, using a full-funnel approach
• Establish and track marketing performance KPIs across channels and markets, using data to continually optimize spend and impact.
• Partner cross-functionally with Global Marketing teams, Country Directors, PR/Comms, B2B/Partner Marketing and Product teams to ensure marketing initiatives are aligned with business and user needs.
• Cultivate a culture of continuous learning loop by feeding local market and local consumer insights into Global Functions.

What We’re Looking For

• Significant experience in growth marketing or performance-driven consumer marketing, ideally in a fast-paced tech or online marketplace environment.
• Proven success scaling consumer acquisition, engagement and retention strategies across multiple countries and languages.
• Strong track record of using data and experimentation to measure and improve marketing performance.
• Experience with hyperlocal marketing strategies—balancing national brand equity with local resonance.
• Expertise with the marketing stack for mobile app based businesses and consumer marketplaces: digital performance channels including video, CRM, paid social, hyperlocal campaigns, SEO/SEM, analytics tools and product-led conversion optimization

Traits & Abilities:

• Deep commercial acumen—you can think in funnels, unit economics, and trade-offs.
• Ability to lead laterally and drive outcomes in a matrixed business with multiple priorities and stakeholders.
• A strong people leader who knows how to develop and empower teams to perform at their best—across cultures, languages, and time zones.
• A strategic thinker who can also roll up your sleeves and execute.
• Passion for sustainability and alignment with our mission to fight food waste.

• Exceptional leadership skills with a focus on inspiring and developing high-performing teams, through both direct and indirect management., especially via test and learn techniques.
• You are fully proficient in English.
• Proficiency in German is highly desirable. Polish, Czech or French are also beneficial.
• You have a passion for sustainability - you understand the urgency of climate action.

Our values

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What we offer

• A rare opportunity to work in a social impact company (and certified B Corporation) where you can see real and tangible impact in your role
• Working alongside an international community of users, partners and 1,100+ colleagues across 19 countries that are on the same important mission
• Personal and professional development opportunities in a fast-paced scale-up environment
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care