Head of B2C Marketing Central Europe + UK/IE

Too Good To Go; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company focused on sustainability is seeking a Head of B2C Marketing to drive user growth and retention across multiple markets. The ideal candidate will have extensive experience in growth marketing and a passion for sustainability. This role involves leading a team and executing high-impact marketing strategies tailored to diverse markets.

Benefits

Personal and professional development opportunities

Inclusive company culture

Opportunity to work in a social impact company

Qualifications

• Significant experience in growth marketing or performance-driven consumer marketing.
• Proven success scaling consumer acquisition strategies across multiple countries.

Responsibilities

• Execute B2C marketing strategy for Central Europe + UK/IE region.
• Develop hyperlocal campaigns using insights to fuel marketplace growth.

Skills

Growth Marketing

Data Analysis

Leadership

Hyperlocal Marketing

Tools

CRM

SEO/SEM

Analytics Tools

Job description

Head of B2C Marketing Central Europe + UK/IE

Join to apply for the Head of B2C Marketing Central Europe + UK/IE role at Too Good To Go

Head of B2C Marketing Central Europe + UK/IE

Join to apply for the Head of B2C Marketing Central Europe + UK/IE role at Too Good To Go

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At Too Good To Go, we dream of a planet with no food waste. Our marketplace connects millions of users with thousands of food businesses across 19 countries, making sure surplus food doesn’t go to waste. We are proudly a certified B Corp and one of Europe’s most loved and mission-driven consumer brands.

We’re now looking for a Head of B2C Marketing to lead our consumer marketing efforts across 7 dynamic markets: UK, Ireland, Germany, Austria, Switzerland, Poland, and Czech Republic. This role is ideal for someone who thrives at the intersection of strategy, execution, and purpose—and is excited to drive impact at scale in a fast-growing, multi-market tech business.

Your mission

As the Head of B2C Marketing, your mission is to accelerate user growth, engagement and retention by designing and executing high-impact and financially sustainable marketing strategies tailored to diverse, hyperlocal markets. You’ll lead a team of passionate marketers and work closely with Commercial, Product, and Brand stakeholders to ensure our efforts are performance-driven and aligned to business priorities.

Responsibilities

• Execute the B2C marketing strategy for the Central Europe + UK/IE region, balancing global direction with local market nuances.
• Develop hyper localised campaigns and initiatives that resonate culturally and regionally, using hyperlocal insights to fuel growth of the marketplace.
• Manage and develop a high-performing team of marketing leads and specialists across multiple countries and languages.
• Drive user acquisition, engagement and retention through growth marketing performance channels, CRM, and other hyperlocal marketing levers, using a full-funnel approach
• Establish and track marketing performance KPIs across channels and markets, using data to continually optimize spend and impact.
• Partner cross-functionally with Global Marketing teams, Country Directors, PR/Comms, B2B/Partner Marketing and Product teams to ensure marketing initiatives are aligned with business and user needs.
• Cultivate a culture of continuous learning loop by feeding local market and local consumer insights into Global Functions.
  
  

What We’re Looking For

• Significant experience in growth marketing or performance-driven consumer marketing, ideally in a fast-paced tech or online marketplace environment.
• Proven success scaling consumer acquisition, engagement and retention strategies across multiple countries and languages.
• Strong track record of using data and experimentation to measure and improve marketing performance.
• Experience with hyperlocal marketing strategies—balancing national brand equity with local resonance.
• Expertise with the marketing stack for mobile app based businesses and consumer marketplaces: digital performance channels including video, CRM, paid social, hyperlocal campaigns, SEO/SEM, analytics tools and product-led conversion optimization
  
  

Traits & Abilities

• Deep commercial acumen—you can think in funnels, unit economics, and trade-offs.
• Ability to lead laterally and drive outcomes in a matrixed business with multiple priorities and stakeholders.
• A strong people leader who knows how to develop and empower teams to perform at their best—across cultures, languages, and time zones.
• A strategic thinker who can also roll up your sleeves and execute.
• Passion for sustainability and alignment with our mission to fight food waste.
• Exceptional leadership skills with a focus on inspiring and developing high-performing teams, through both direct and indirect management., especially via test and learn techniques.
• You are fully proficient in English.
• Proficiency in German is highly desirable. Polish, Czech or French are also beneficial.
• You have a passion for sustainability - you understand the urgency of climate action.
  
  

Our values

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care
  
  

What We Offer

• A rare opportunity to work in a social impact company (and certified B Corporation) where you can see real and tangible impact in your role
• Working alongside an international community of users, partners and 1,100+ colleagues across 19 countries that are on the same important mission
• Personal and professional development opportunities in a fast-paced scale-up environment
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care
  
  

A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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