Head of B2B Sales

Fynity; United Kingdom; Remote; GBP 80,000 - 120,000; Full time

Job summary

A pioneering healthcare company is seeking a Head of B2B Sales to lead their expansion into new markets. This senior role involves developing sales strategies, managing a team, and forging partnerships across various sectors. The ideal candidate will have extensive experience in B2B sales within the healthcare industry and a passion for innovation in women's health.

Benefits

Competitive remuneration

Equity Stock Options

Paid training opportunities

Hybrid and Flexibility

20 days paid vacation

Generous parental leave

Free coaching

Mental Health Days

Diverse work environment

Qualifications

• 5+ years of B2B sales experience, including 3 years in a leadership role.
• Proven track record of closing and scaling B2B partnerships.

Responsibilities

• Develop and execute a B2B sales strategy to drive revenue growth.
• Build and lead a high-performing B2B sales team.

Skills

Negotiation

Stakeholder Management

Data-Driven Selling

Communication

Job description

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Consultant @ Fynity | Software Engineering – Working with the best Software Developer and Engineering talent in the market

Head of B2B Sales - Healthtech

Package: Competitive Salary and OTE + Equity Stock Options

Location: UK Remote – Must be willing to travel as needed to meet with clients, attend industry events

I am working with a pioneering, virtual-first healthcare company that’s redefining women’s health through innovative, clinically validated medical and diagnostic solutions.

Having raised multiple rounds of funding, they are entering a phase of rapid international expansion so are looking for a commercially driven and strategic Head of B2B Sales to lead their entry into new B2B verticals and geographical markets, including the US and EU.

You will build and lead the B2B sales function, focusing on partnerships across retail, clinical, and insurance sectors. This is a senior leadership position reporting directly to the executive team, with end-to-end ownership of the B2B go-to-market strategy.

Key Responsibilities:

• Develop and execute a B2B sales strategy: Design and implement a comprehensive B2B sales strategy to drive revenue growth, focusing on key sectors such as retail, insurance providers, and clinical partnerships, where we have existing relationships and pipelines. Prioritise expansion in the UK, EU and US markets
• Build and lead sales team: Recruit, train, and manage a high-performing B2B sales team to meet ambitious revenue targets. Foster a culture of collaboration, innovation, and results-driven performance. Be hands-on enough to jump into day-to-day work, while providing strategic direction to the team.
• Forge strategic partnerships: Identify, negotiate, and secure partnerships with retailers, clinics, public payors for healthcare, insurance providers, and corporate wellness programs to distribute their product portfolio.
• Drive revenue growth: Achieve and exceed revenue targets, with a focus on growing B2B sales. Be a budget holder and monitor growth KPIs closely, reporting to the leadership team.
• Collaborate cross-functionally: Work closely with Marketing, Operations, and Medical Innovation teams to align sales strategies with product development, regulatory milestones, and customer needs.
• Market expansion: Lead market entry strategies in the EU and US, including navigating regulatory and reimbursement landscapes, and building relationships with key stakeholders in healthcare and retail.
• Customer relationship management: Maintain strong relationships with existing and new B2B clients, ensuring high customer satisfaction, retention, and opportunities for cross-sell and upsell across our comprehensive patient journeys.
• Data-driven decision making: Leverage internal product and clinical data to craft compelling value propositions and sales narratives.
• Monitor performance metrics: Track and report on key performance indicators, including revenue, gross margin, B2B customer conversion times, and churn rates.

Key Requirements:

• 5+ years of B2B sales experience, including at least 3 years in a leadership role within healthcare, medtech, femtech, or consumer health.
• Proven track record of closing and scaling B2B partnerships
• Deep understanding of healthcare distribution channels including retail, pharmacy, clinical settings, and corporate wellness.
• Demonstrated ability to lead teams and execute sales strategies aligned to company growth goals.
• Skilled in negotiation, stakeholder management, and data-driven selling.
• Strong communication skills with the ability to present complex medical concepts to varied audiences.
• Passionate about innovation in women’s health and improving outcomes in underserved areas such as menstrual health, vaginal infections, and STI testing.
• Comfortable with travel as needed.

We Offer:

• Competitive remuneration.
• Equity Stock Options package.
• Growth - Paid training opportunities (e.g. certificates, conference visits).
• Hybrid and Flexibility - Work whenever and wherever works best for you .
• Work-life balance - 20 days paid vacation per year and 10 days of annual collective time off in August and December.
• Parental Leave - Generous shared parental leave and return to work policy.
• Wellness - Free coaching, Mental Health Days.
• Work environment - Diverse, yet like-minded, casual & sociable community.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Hospitals and Health Care, Public Health, and Health and Human Services

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