Head of Audience Research

BBC Group and Public Services; London; On-site; GBP 58,000 - 73,000; Full time

Job summary

An established industry player is seeking a Head of Audience Research to lead insightful projects that shape its future. This permanent, full-time position in London offers a unique opportunity for a seasoned researcher passionate about solving complex audience questions. You will design bespoke research, analyze audience measurement data, and communicate insights to senior stakeholders. Join a diverse and inclusive environment where your expertise will drive strategic decision-making and contribute to the BBC's mission of delivering high-quality content. If you're ready to make a significant impact, this role is for you.

Qualifications

• Extensive experience in audience or public policy research projects.
• Strong skills in data analysis and communication of insights.

Responsibilities

• Lead audience research projects to inform BBC's long-term strategy.
• Design and analyze qualitative and quantitative research.

Skills

Qualitative Research Methods

Quantitative Research Methods

Data Analysis

Audience Measurement Data Analysis

Communication Skills

Attention to Detail

Education

Degree in Social Sciences or related field

Tools

BARB

RAJAR

Ipsos iris

Compass

Job description

Head of Audience Research

Brands, Marketing and Audiences

Permanent - Full Time

Location: London, GB, W1A 1AA

Job Closing Date: 11.59 pm 15/01/2025

Job Reference: 20841
Band: E
Salary: £58,000-£72,500 depending on relevant skills, knowledge and experience.
Contract type: 1 x Continuing (Permanent) Role

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.

Job Introduction

We are pleased to be recruiting for a Head of Audience Research in the Strategy Audiences team of the BBC Audiences department. This role is a permanent, full-time role based in London.

Within the BBC, the Audiences department is central to providing high quality insight, performance data and inspiration to help decision making at all levels.

The successful applicant will play a key role in leading audience research shaping the future of the BBC.

This specific role offers an excellent opportunity for anyone who enjoys finding solutions to complex audience research questions, and has a strong background in qualitative and quantitative research methods. Deep expertise in working with and analysing audience measurement data from industry sources is also highly desirable.

Main Responsibilities

Strategy Audiences is responsible for the audience research that helps to shape the BBC’s overall strategy.

We design and undertake audience research projects to help answer key strategic questions and challenges that the BBC is facing. This involves designing bespoke qualitative and quantitative research, and deep interrogation and analysis of audience measurement data (e.g. from BARB, RAJAR, Ipsos iris, Compass).

As part of the team, you will be responsible for leading insight projects to inform the long-term strategy of the BBC, involving:

• Finding solutions to answer complex research questions.
• Delivering qualitative and quantitative research to a publication standard across all stages of the process.
• Analysing and reporting audience measurement data.
• Working with colleagues from across the Audiences team and other departments.
• Flexibility in adapting to evolving requirements and deadlines.

Are you the right candidate?

The role requires a high level of expertise and we are looking for a highly experienced audience/market/public policy researcher who has:

• An extensive track record in designing audience or public policy research projects.
• Deep expertise in audience/market/consumer research techniques.
• Strong knowledge and skills in data analysis.
• A high level of experience in communicating audience insights to senior stakeholders.
• Exceptional attention to detail.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons.

Diversity matters at the BBC. We want to attract the broadest range of talented people to be part of the BBC.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.