Audience Research Manager

BBC Group and Public Services; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading company is seeking a Research Manager to join the TV Audience Research team to deliver insights that shape content for all audiences. This role involves overseeing insights for Drama and Comedy, collaborating closely with various departments to support strategic decisions. The ideal candidate will manage complex research projects, delivering actionable insights from data analyses and trends.

Benefits

Flexible working

Defined pension scheme

25 days annual leave

Career development

Qualifications

• Proficient in Techedge and Barb viewing data.
• Experience delivering quantitative research projects.
• Ability to manage complex projects.

Responsibilities

• Deliver key insights for planning and strategy.
• Identify market trends using multiple data sources.
• Analyze content performance and audience feedback.

Skills

Techedge

Barb viewing data

Quantitative research

Data analysis

Insight communication

Project management

Stakeholder management

Channel research

IT skills

Job description

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JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: Chief Customer Officer Group
LOCATION: London Broadcasting House – Hybrid (Monday to Wednesday in the office)
PROPOSED SALARY RANGE: £45,000 - £60,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

Join the TV Audience Research team to help shape content for all audiences and support the BBC in delivering its ‘value for all’ strategy. Currently, this Research Manager position oversees Scripted – Drama & Comedy, and works with the Portfolio team to support future strategy for platforms, content, and archives. You will work closely with Commissioning, Scheduling, Strategy, Marketing, and other Audience teams.

WHY JOIN THE TEAM

If you like to be challenged and to be part of a team where your work makes a real impact, then you will love working in this vibrant, forward-thinking team. We provide insights that enable decision-makers and creative stakeholders to build and grow strong TV brands, while supporting the growth of digital & iPlayer. We are a friendly and supportive team with many opportunities for personal and professional growth.

KEY RESPONSIBILITIES AND IMPACT

• Deliver key insights for the future planning & strategy of the wider portfolio of channels and iPlayer, and be the genre insight lead for Drama and Comedy teams. Responsibilities may evolve with business needs.
• Identify market trends and strategic areas for research to inform decision-making across the portfolio, using multiple data sources.
• Analyze content performance and audience feedback regularly to inform development, re-commissioning, and strategic decisions, supporting content from creation to delivery. This includes identifying research needs, commissioning, and conducting qualitative and quantitative research.
• Participate in pan-BBC projects, collaborating across audiences to deliver insights that influence audience-led strategies.
• Maintain high standards of presentation and communication, developing innovative ways to communicate audience insights compellingly.

SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Proficient in Techedge with extensive knowledge of Barb viewing data; expected to lead the team in advanced Techedge use.
• Experience delivering quantitative research projects, including survey design, data analysis, and insight communication.
• Ability to manage complex projects, including qualitative and multisource research.
• Proven ability to develop relationships with senior and creative stakeholders.
• Effective at managing multiple projects, prioritizing tasks, and adapting to changing stakeholder needs.
• Experience working across channels or BVOD/SVOD platforms from an audience research perspective.
• Strong IT skills and understanding of industry or bespoke data sources.

DESIRABLE BUT NOT REQUIRED:

• Experience working across Scripted genres.
• Previous experience at Research Manager level.

If you possess some of these skills and experience, along with transferable strengths, we encourage you to apply.

Disclaimer

This job description outlines the essential characteristics and responsibilities of the role, including required skills, knowledge, and experience for satisfactory performance. It is not a comprehensive account of all duties involved.

The BBC will conduct employment screening checks, including reference, eligibility to work, safeguarding, and social media checks as applicable. Offers are conditional on satisfactory checks.

The BBC is committed to redeploying employees seeking suitable alternative employment and will give priority consideration to those at risk of redundancy.

Information at a Glance

This is your BBC

At the BBC, you can innovate in an inclusive environment while contributing to some of the world’s best-loved content, aligned with our mission to inform, educate, and entertain.

Life at BBC

Enjoy fair pay, flexible benefits, a flexible 35-hour week, 25 days annual leave (with option to buy 5 more), a defined pension scheme, and discounts on dental, health care, and gym services. We support career development and flexible working discussions at any stage. We are a values-driven organization emphasizing how we do things as well as what we do.

Benefits may vary for FTC roles.

Learn more about life at the BBC and our values in our candidate pack.

You belong

We value every individual's contribution, fostering a sense of belonging where everyone can thrive and reach their potential.

We seek to attract diverse talent to better reflect and serve our audiences. Applications are welcome from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

Learn more about our diversity, inclusion, and belonging strategy.

Disability confident

We are a disability confident employer. If you need adjustments or access support during the interview or role, contact us at [e-mail].

BBC Group and Public Services, Broadcasting House, Portland Place, London, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, W12 7FA.