Head, Global Lifecycle Marketing

JR United Kingdom; London; On-site; GBP 70,000 - 120,000; Full time

Job summary

A leading company in the mobile application space seeks a strategic Head of Lifecycle Marketing in West London. This role focuses on building a personalized marketing strategy leveraging customer data to drive engagement and retention. Candidates should have extensive experience in lifecycle marketing for mobile apps, particularly in subscription models.

Qualifications

• 8+ years in lifecycle marketing for consumer-focused mobile apps.
• 5+ years in people leadership and building teams.
• Hands-on leader participating in campaign development.

Responsibilities

• Develop growth-focused lifecycle marketing strategy.
• Engage deeply with the full customer journey to maximize conversion.
• Collaborate with senior stakeholders across the company's product portfolio.

Skills

Lifecycle marketing

Customer segmentation

Personalization

Marketing campaign development

Data analysis

Tools

Braze

Validity Software

Job description

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Head, Global Lifecycle Marketing, west london

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Client:

Location:

west london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

8

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

About the Client:

Our client has built a global ecosystem of best-in-class streamlining workflow productivity apps and is listed as one of the first mobile applications on the Apple App Store. They are positioned as a global leader in this changing marketplace with increased competition and have 6+ globally recognized productivity-focused (B2B/B2C) technology products and 220 million downloads worldwide.

The Opportunity:

Having transitioned to a subscription-driven business model, our client seeks a technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization.

The Skills/Requirement Needed to Succeed:

This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key senior-level stakeholders. This role involves collaboration with the extended executive team and across the company’s entire consumer product portfolio.

• Overall Experience: Must have 8+ years in lifecycle marketing for consumer-focused mobile apps; a further focus on subscription-based models is ideal.
• Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments.
• Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards.
• Technical Expertise: Proficiency in lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization.
• People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments.
• Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships.
• Metrics-Driven Mindset: Demonstrated ability to leverage data for lifecycle marketing success, using LTV, MAUs, RFM, retention, and trial-to-pay conversions as north-star metrics to drive customer engagement and ROI.
• You must have experience evaluating customer churn/retention, trial-to-pay and conversion, and other related metrics.

Martyn Bassett Associates is a team of recruiters solving the ambitious goals of startups and scale-ups by recruiting world-class sales, marketing, and product management talent who deliver growth and scale. We’ve helped over 1500 candidates land their next big opportunity at companies like Shopify, Extreme Networks, Wattpad, Loopio, Readdle, ClearCo, Workleap, Invicti, Resolve Pay, The Herjavec Group, GE Energy, GE Health, Enable, RBC Ventures, Unibuddy, Cognota, Thalmic Labs (now Google Glass), Eloqua (now Oracle Marketing Cloud) to name a few.