Head, Global Lifecycle Marketing

JR United Kingdom; Colchester; On-site; GBP 75,000 - 110,000; Full time

Job summary

A leading company in mobile applications is hiring a strategic Head of Lifecycle Marketing in Colchester. The successful candidate will be responsible for devising growth strategies and personalized customer journeys in a subscription-driven environment. With over 8 years of experience in lifecycle marketing and dashboard tools, the candidate will play a crucial role in shaping the user experience and optimizing engagement metrics.

Qualifications

• 8+ years in lifecycle marketing for mobile apps.
• Proficiency with lifecycle marketing tools like Braze.
• 5+ years in team leadership.

Responsibilities

• Develop growth-focused strategies and personalized content.
• Execute end-to-end marketing strategies.
• Utilize metrics to drive campaigns and analyze performance.

Skills

Lifecycle marketing

Data-driven marketing

Campaign development

Segmentation

Personalization

Tools

Braze

Validity Software

Job description

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Head, Global Lifecycle Marketing, Colchester

Location: Colchester, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

8

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

About the Client:

Our client has built a global ecosystem of best-in-class workflow productivity apps and is listed as one of the first mobile applications on the Apple App Store. They are a global leader with 6+ recognized products and 220 million downloads worldwide.

The Opportunity:

Seeking a strategic Head of Lifecycle Marketing to develop growth-focused strategies, personalized content, and customer journey mapping, especially in a subscription-driven business model.

Requirements:

• 8+ years in lifecycle marketing for mobile apps, with a focus on subscriptions preferred.
• Expertise in creating targeted, data-driven marketing campaigns for diverse customer segments.
• Hands-on leader capable of executing end-to-end strategies.
• Proficiency with lifecycle marketing tools like Braze and Validity Software, and experience in segmentation and personalization.
• 5+ years in team leadership and scaling teams in similar environments.
• Strong skills in creative, data-fueled campaign development with technology partnerships.
• Metrics-driven approach using LTV, MAUs, RFM, retention, and conversion metrics.

Martyn Bassett Associates specializes in recruiting top-tier sales, marketing, and product management talent to help startups and scale-ups grow. We have successfully placed candidates at leading companies such as Shopify, Google, Oracle, and others.