Head Coach: Launch Gym, Elevate Team & Member Results

Frasers Group; City of Westminster; On-site; GBP 30,000 - 52,000; Full time

Benefits offered by this job

Discounted gym membership

Group-wide discounts across Frasers/Fr

On-going training and development

Job summary

Everlast Gyms, part of Frasers Group, is seeking a Head Coach to own the fitness product in our gym. You’ll lead by example on the gym floor, mentor Fitness Coaches and Personal Trainers, and deliver innovative training programmes to inspire members and the team.

Reporting to the General Manager, you’ll drive member engagement, manage group timetables, lead initiatives like MOVE and REDEFINE, and push personal training and memberships to maximise revenue while upholding company standards.

Qualifications

• A passionate health, fitness, and wellness advocate.
• Level 3 Personal Trainer qualified and a CIMSPA Practitioner.
• Skilled and experienced in delivering personal training and a variety of group training modalities.
• Strong leadership qualities with the ability to coach, motivate, and inspire a team.
• Up-to-date with industry trends and fitness innovations.
• Adaptable communicator with excellent interpersonal skills.
• Solutions-driven, ambitious, and always looking to develop yourself and others.
• Flexible to work evenings, weekends, and Bank Holidays to support business needs.

Responsibilities

• Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working.
• Leading fitness products such as MOVE, REDEFINE, Personal Training, and Group Training, ensuring delivery is consistently high-quality.
• Driving engagement in national initiatives like #WorkoutWednesday, in-gym challenges, and events.
• Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence.
• Owning REDEFINE: driving sales, cohort participation, and member results.
• Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow.
• Managing group training timetables and monitoring performance against company KPIs.
• Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend.
• Delivering on-shift classes and personal training sessions to company standards.
• Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations.

Skills

Leadership

Coaching

Personal Training

Group Training

Mentoring

Communication

Interpersonal skills

Education

Level 3 Personal Trainer qualification

CIMSPA Practitioner

Job description

Everlast Gyms, part of Frasers Group, is seeking a Head Coach to own the fitness product in our gym. You’ll lead by example on the gym floor, mentor Fitness Coaches and Personal Trainers, and deliver innovative training programmes to inspire members and the team.

Reporting to the General Manager, you’ll drive member engagement, manage group timetables, lead initiatives like MOVE and REDEFINE, and push personal training and memberships to maximise revenue while upholding company standards.