Head Coach

Frasers Group; Birmingham; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Fitness Product Lead to spearhead fitness initiatives and enhance member experiences. This full-time role offers an exciting opportunity to mentor a team, drive product engagement, and lead national fitness campaigns. With a focus on delivering exceptional fitness experiences, you will be instrumental in managing personal training and group training programs, while fostering a community of health and wellness. Join an innovative team that values elevation and provides great benefits, including gym memberships and training opportunities, making this a perfect fit for passionate fitness enthusiasts.

Benefits

20% discount across all brands

Eligibility for the Fearless 1000 bonus scheme

Free Gym membership

Monthly double salary for champions

Recognition through monthly champions

Funded qualifications in management & leadership

Incentives for achieving targets

Qualifications

• Passion for health, fitness, and wellness.
• Strong leadership and coaching skills required.

Responsibilities

• Lead national initiatives and manage fitness product sales.
• Recruit, train, and mentor Fitness Coaches and Personal Trainers.

Skills

Leadership Skills

Communication Skills

Coaching Skills

Personal Training

Group Training

Knowledge of Fitness Trends

Education

Level 3 Personal Trainer Qualification

CIMSPA Practitioner Level Certification

Job description

Job Title: Fitness Product Lead

To own and lead fitness product initiatives, positively impacting members and mentoring the team to deliver the best fitness experience.

This is a full-time position reporting directly to the General Manager. The role is responsible for delivering an elevated fitness experience through products such as MOVE, REDEFINE, Personal, and Group Training.

Benefits

Elevation is a core value, complemented by great company benefits, including:

• 20% discount across all Frasers Group brands
• Eligibility for the Fearless 1000 bonus scheme
• Free Gym membership
• Monthly Frasers Group Champion - winners receive double salary for the month
• Recognition through Everlast Gyms monthly champions
• Training and development opportunities, including funded qualifications such as Level 3 & 5 in management & leadership
• Incentives for delivering fitness products and achieving targets

Job Responsibilities

• Represent Everlast Gyms as a fitness ambassador
• Demonstrate our elevated working standards consistently
• Lead national initiatives like #WorkoutWednesday and in-gym challenges/events
• Champion our member onboarding program, MOVE, leading by example and training the team to improve confidence and delivery
• Manage the REDEFINE product, driving sales and engagement
• Recruit, train, and mentor Fitness Coaches and Personal Trainers
• Oversee group training schedules and monitor performance against KPIs
• Enhance member engagement within the community
• Deliver classes as per gym guidelines
• Drive new member sales and retain existing members to grow the member base
• Support revenue growth across membership, products, and secondary services
• Lead by example on reception and the gym floor to enhance member visits
• Provide honest, constructive feedback to support team development
• Promote personal training sales and deliver sessions monthly

Qualifications

• Passion for health, fitness, and wellness
• Level 3 Personal Trainer qualification
• CIMSPA Practitioner level certification
• Experience in running personal training sessions
• Strong leadership and coaching skills
• Experience with various group training modalities
• Knowledge of current fitness industry trends
• Excellent communication and motivational skills
• Positive, solutions-oriented mindset
• Exceptional interpersonal skills
• Ambitious with a desire to learn and develop
• Flexible working hours, including weekends and bank holidays as needed

Additional Information

For more about our brand, visit our LinkedIn page. This opportunity is for the fearless—massive potential, unrivalled experience. Live and breathe our principles:

• Think without limits
• Own it and back yourself
• Be relevant to people, partners, and the planet