GTM Program Manager

EngineersOfAI; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Celonis is seeking a GTM Program Manager to own end-to-end GTM programs that translate strategy into executable initiatives. You will partner with Sales, Marketing, Customer Success, and Product to drive adoption, enablement, and measurable impact across regions.

You will lead cross-functional collaboration, define objectives, and implement AI-driven enhancements to GTM effectiveness while tracking KPIs and delivering compelling communications and training materials.

Qualifications

• Experience managing complex programs in SaaS/AI tech companies.
• Able to drive end-to-end programs from strategy through measurement.
• Strong strategic thinking with clear program objectives and critical path.
• Excellent stakeholder management; influence senior leaders and align priorities.
• PM/PMO expertise: planning, tracking, risk management and issue resolution.
• Knowledge of enterprise SaaS go-to-market best practices and drives of GTM productivity.
• Experience with AI and emerging technologies; apply tools to GTM challenges.
• Strong analytical skills to define metrics and extract insights from results.
• Excellent written and verbal communication across diverse audiences.

Responsibilities

• Partner with GTM leadership to translate objectives into defined programs with goals and milestones.
• Design end-to-end GTM programs including account targeting, sales-methodology adoption, and enablement.
• Manage program execution from planning through launch to measurement and optimization.
• Align regional leaders, marketing, product, and executives; secure buy-in throughout lifecycle.
• Identify and implement AI and emerging tech to enhance GTM effectiveness and productivity.
• Gather feedback from sales and customers to drive optimization and improvements.
• Create compelling program communications, collateral, and training materials.
• Track program impact with KPIs; report progress and business outcomes.
• Identify issues and recommend adjustments to ensure program success.
• Contribute to overall GTM strategy and propose new programs for incremental impact.

Skills

Program leadership

Strategic thinking

Stakeholder management

PM/PMO expertise

SaaS GTM knowledge

AI technologies

Analytical skills

Communication skills

Job description

Celonis is the global leader in Process Intelligence and the pioneer of Process Mining technology. As one of the world’s fastest-growing enterprise SaaS companies, we are changemakers pushing the boundaries of what’s possible. We invest heavily in advanced AI capabilities—specifically our Process Intelligence Graph—to turn data insights into immediate business action. We believe there is a massive opportunity to unlock global productivity and sustainability by placing intelligence at the core of every business process. Join our mission to make processes work for people, companies, and the planet.

The Team:

The GTM Program Manager will work as part of the GTM Programs and Sales Enablement team, reporting to the VP GTM Programs and Sales Enablement. This role sits at the intersection of strategy and execution, working with cross-functional partners across Sales, Marketing, Customer Success, Product and beyond to design and deliver programs that move the needle for Celonis' go-to-market.

The Role:

As a GTM Program Manager, you will own the end-to-end design and execution of strategic GTM programs that drive business impact. You will translate high-level strategy into executable programs with clear objectives, deliverables and success metrics. You will partner with senior stakeholders across the organization to align priorities, manage dependencies, and ensure successful program delivery. In this role, you will also drive innovation in how we leverage AI and emerging technologies to enhance GTM effectiveness and team productivity.

The work you\'ll do:

• Partner with GTM leadership to understand strategic objectives and translate them into well-defined programs with clear goals, milestones and success metrics
• Design end-to-end GTM programs including those focused on account targeting, sales methodology adoption, team engagement, customer enablement and cross-functional initiatives
• Manage program execution across all phases from planning through launch to measurement and optimization; create detailed project plans, timelines and resource requirements
• Align senior stakeholders including regional sales leaders, marketing leaders, product teams and executives; secure buy-in and manage expectations throughout program lifecycle
• Identify, evaluate and implement AI and emerging technologies that enhance GTM effectiveness, team productivity and customer engagement
• Gather and analyze feedback from sales teams and customers to identify areas for program optimization and continuous improvement
• Create compelling program communications, collateral and training materials that drive awareness, adoption and engagement
• Track and measure program impact through appropriate KPIs and metrics; produce regular reports on progress and business outcomes
• Identify and resolve issues and roadblocks that may impact program success; make recommendations for program adjustments or enhancements
• Contribute to the overall GTM strategy and provide recommendations on new programs or initiatives that could drive incremental impact

The qualifications you need:

• Experience managing complex programs and initiatives in SaaS and/or AI-oriented tech companies, in roles such as sales operations, marketing operations or related functions
• Demonstrated ability to drive programs end-to-end from strategy through successful execution and measurement
• Strong strategic thinking skills with ability to understand business context, define clear program objectives and identify critical path to success
• Excellent stakeholder management skills; proven ability to influence senior leaders, manage cross-functional dependencies and align diverse priorities
• Project and program management expertise including planning, tracking, risk management and issue resolution
• Knowledge of enterprise SaaS go-to-market best practices, sales processes and the drivers of GTM productivity
• Experience with and enthusiasm for AI and emerging technologies; ability to identify and apply relevant tools and approaches to GTM challenges
• Strong analytical skills with ability to define metrics, gather data and draw insights from program results
• Excellent written and verbal communication skills; ability to create compelling narratives and communicate progress to diverse audiences<