GTM Lead

Alternaleaf; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Generous leave

Pension matching

WFH options

Growth opportunities

Maternity & Paternity Leave

Job summary

Montu is hiring a Go-to-Market Lead to drive international expansion and shape how new products, services and initiatives reach patients and clinicians. You’ll own the GTM journey from opportunity identification through to launch, including market entry strategy and cross-functional execution.

Expect travel to build partnerships with clinicians, pharmacies and partners, and to work with Commercial, Clinical, Marketing, Operations and Product teams.

Qualifications

• Background in strategy or management consulting with structured problem-solving, delivered at pace.
• Experience in healthcare, healthtech or a regulated industry is strongly preferred.
• Willingness to travel extensively; role is not desk-bound.
• Strong analytical and commercial instincts; able to build a clear business case from a brief.
• Excellent stakeholder management; able to influence senior audiences.
• Bias to action: craft strategy and execute it.
• Highly self-motivated; able to operate autonomously in a fast-moving scale-up.
• Interest in cannabis-based medicines and improving patient access is a bonus.
• Bonus if you have led market entry strategy to Poland.

Responsibilities

• Own end-to-end go-to-market strategy for new products, propositions and partnerships, from thesis to launch and scale.
• Build business cases, market sizing and prioritisation frameworks to determine where to compete.
• Translate strategy into structured, actionable rollout plans with milestones, owners and KPIs.
• Travel internationally to meet partners, clinicians and stakeholders on the ground.
• Collaborate with Sales, Marketing, Product and Clinical teams to align on GTM priorities.
• Represent Montu at events and partner meetings as a credible face of the business.
• Track performance against launch plans and adjust when needed.
• Bring external market insights back into the business and inform decisions.
• Present findings and recommendations clearly to senior leadership.

Skills

Strategy consulting

Healthcare/Healthtech

Travel willingness

Analytical mindset

Stakeholder management

Action bias

Autonomous working

Cannabis interest

Poland market entry

Job description

What is the job?

As Go-to-Market Lead for our international expansion, you'll be responsible for shaping how Montu brings new products, services and commercial initiatives to market- driving growth, unlocking new opportunities and ensuring every launch delivers real impact for patients, clinicians and our partners.

This is far more than a traditional strategy role. You'll own the entire go-to-market journey, from identifying opportunities and developing commercial strategies through to rolling up your sleeves and making them happen. One day you could be presenting a market expansion strategy to the Executive Leadership Team; the next you'll be on the road meeting clinicians, commercial partners and key stakeholders, gathering insights, solving problems and ensuring launches land successfully.

You'll shape the market entry and then become the connective tissue between our Commercial, Clinical, Marketing, Operations, Product and Customer teams, aligning everyone behind a shared vision and ensuring we execute at pace. You'll constantly be looking ahead - spotting market trends, identifying growth opportunities, strengthening partnerships and finding smarter ways to reach more patients in an evolving healthcare landscape.

We're looking for someone who combines exceptional commercial instinct with structured, data-driven thinking. You'll likely have developed your toolkit in consulting, strategy or commercial transformation, ideally within healthcare, healthtech or another regulated industry, but what really matters is your ability to turn complex challenges into practical action and inspire others to come with you.

This is a highly visible role with significant exposure to senior leadership and genuine influence over the future direction of the business. You'll spend time travelling internationally, building relationships, supporting launches and staying close to the realities of the market - because the best strategies are built by people who see what\'s happening first-hand.

If you\'re excited by building from the ground up, thrive in fast-paced, high-growth environments and want to leave your mark on a business that\'s transforming healthcare, this is an opportunity to do exactly that. Every decision you make, every partnership you build and every launch you deliver will help shape the future of Montu and improve access to life-changing care for thousands of patients.

What will you be doing?

• Own the end-to-end go-to-market strategy for new products, propositions and partnerships, from initial thesis through to launch and scale

• Build the business cases, market sizing and prioritisation frameworks that determine where we play and how we win

• Translate strategy into structured, actionable rollout plans with clear milestones, owners and KPIs

• Travel internationally to build relationships with partners, pharmacies, clinicians and other key stakeholders on the ground

• Work cross-functionally with Sales, Marketing, Product and Clinical teams to align on GTM priorities and remove blockers to execution

• Represent Montu at industry events, partner meetings and in-market visits, acting as a credible face of the business

• Track performance against launch plans, course-correcting quickly where results diverge from expectations

• Bring an outside-in view of the market - competitor moves, regulatory shifts and emerging opportunities - back into the business

• Present findings, plans and recommendations clearly and persuasively to senior leadership.

What do you need?

• A background in strategy or management consulting, with a track record of structured problem-solving delivered at pace

• Experience in healthcare, healthtech or a related regulated industry is strongly preferred

• A genuine willingness and ability to travel extensively - this role is not desk-bound and being out with partners and in-market is central to the job

• Strong analytical and commercial instincts, with the ability to build a clear business case from a loose brief

• Excellent stakeholder management skills, comfortable influencing senior internal and external audiences

• A bias to action - equally happy building the strategy deck and then rolling up your sleeves to execute it

• Highly self-motivated and comfortable operating autonomously in a fast-moving, scale-up environment where priorities can shift quickly

• An interest in cannabis-based medicines and a genuine belief in improving patient access to modern healthcare treatments would be a bonus

• Bonus points if you have also led market entry strategy to Poland.

What we offer:

• Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year three) + usual bank holidays

• Pension Matching: Up to 5% employer matching contributions

• Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, private healthcare and more

• Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact

• Enhanced Maternity & Paternity Leave

About Us

Montu is a leading international medical cannabis company with operations across Europe and Asia-Pacific, working to make cannabis therapy accessible, reliable and properly integrated into modern healthcare. In the UK, Montu UK runs an end-to-end patient ecosystem covering pharmacy, prescription and care. In Germany, Montu\'s Alternaleaf platform connects patients with German-licensed doctors for consultation, prescription and pharmacy delivery, entirely online. Poland is the next market in that expansion, and this role leads it.