GTM Engineer

AI Startups UK; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Private medical insurance

Competitive annual leave

First Friday off

Enhanced pension

Meaningful equity

Unlimited AI spend

Generous parental leave

Equipment budgets

Job summary

incident.io is looking for a GTM Engineer who will build internal products for the revenue team, reducing manual work and speeding impact. You will shape how the GTM stack operates, building automation, enrichment, and agent workflows across BDR, AE, CS, Marketing, and leadership motions.

You will sit with the revenue team weekly to identify problems worth solving, root-cause issues that appear small but are significant, and ship improvements daily.

Qualifications

• Proactive problem solving in real work situations.
• Have built real systems people rely on, not just demos.
• Fluent in outbound, sales and success tooling and their future direction.
• Heavy use of AI in daily work with clear opinions on usefulness.
• Product-minded with focus on user problems and clear solutions.
• Think in patterns and clean architecture, not quick fixes.
• Able to take a stance on fixes even when challenging.
• Startup environment; willing to ship, learn, and iterate.

Responsibilities

• Define how the GTM system should work and drive the stack toward that design.
• Build automation, enrichment, and agent workflows to remove manual work across GTM teams.
• Collaborate with the revenue team weekly to identify problems worth solving and ship daily improvements.
• Write code for internal tools, integrations, or agents where it is the right solution, not just SaaS configuration.
• Support the GTM stack end-to-end and resolve issues for end users via automation or manual intervention.

Skills

Proactive problem solving

Coding experience

Go-to-market familiarity

AI tooling

Product mindset

Architectural thinking

Root-cause analysis

Startup experience

Tools

Internal tools

Integrations

Automation

Job description

A little about us

incident.io is the leading AI incident response platform, relied on by some of the best engineering teams in the world when things go wrong.

Since launching in 2021, we've helped over 2,000 companies, including OpenAI, Netflix, and Airbnb, run more than 1 million incidents.

The stakes are real, the talent is insane, and somehow it's a genuinely lovely place to work. We all pull our weight, go the extra mile, and put in the bit of magic most companies don't have time for, all while having fun and never taking ourselves too seriously.

We've raised $96 million from Index Ventures, Insight Partners, and Point Nine, and we're growing fast. There's never been a better time to join.

The role in one line

As a GTM Engineer at incident.io, the revenue team is your user base - you build the internal products that let them stop doing the robot work and start doing the human work, and you feel the impact within the hour, not a quarterly NPS score.

What that looks like day to day

You'll form a view on how our GTM system should work - why each tool exists, what role it plays, and what shouldn't exist at all - and drive the stack towards it. That means building automation, enrichment, and agent workflows that eliminate manual work across the BDR, AE, CS, Marketing, and GTM leadership motions.

You'll sit with the revenue team weekly to find problems worth solving, root-cause the ones that look small but aren't, and ship improvements daily. You'll master new tools fast, and take a stance on which ones deserve a place in the stack - writing code where it's the right answer, whether that's internal tools, integrations, or agents, not just configuring SaaS.

And you'll support the GTM systems' stack end-to- end, helping resolve issues tied to any or all components for end users, via automation or manual intervention.

Who you are

• You spot things before anyone asks you to. If a rep's about to hit the same wall for the third time this week, you've usually already fixed it.

• You're a builder at heart - you've written code and built real systems people rely on, and you've got a portfolio of things people actually use every day, not just demoed once.

• You've seen go-to-market from the inside. You're fluent in outbound, sales, and success tooling, and you know where this stuff is headed, not just where it's been.

• You use AI heavily in your own work and have strong, tested opinions on where it genuinely helps and where it's just noise.

• You're product minded, not just technically minded - you get to the real user problem and create clarity for others on the solution.

• You ask why a tool exists before you ask how to configure it. You think in patterns and clean architecture, not one-off fixes.

• You root-cause rather than patch, and you're not afraid to take a stance on the fix, even if it's the harder one.

• Startup life suits you. There's no playbook here - you ship, you learn, you iterate, and a CS lead telling you the tool's not quite right changes your plan, not your mood.

Supporting you

We work hard and we think life outside work matters just as much. Our benefits pack is built to support both.

• Private medical insurance. Seriously good cover - we want you and the people you love to be looked after.

• Competitive annual leave. Showing up at your best requires switching off, and we make sure you have time to do that.

• First Friday of every month off. Yes, seriously.

• Enhanced pension. We put real money in, because future-you deserves better than an afterthought.

• Meaningful equity. We're rapidly scaling, and everyone who helps shape the outcome should share in it.

• Unlimited AI spend. For everyone, not just engineers. We're all-in on AI across the company, and we expect you to be too.

• Generous parental leave. The early days with a new baby matter more than anything we're doing here, and we want you to be present for them.

• Two budgets that have your back. £1000 to invest in your setup, £500 a year to invest in yourself.