Growth Strategist (Paid Social)

Soar With Us; United Kingdom; A distancia; GBP 41.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Private health insurance

Life insurance

Professional development fund

Work abroad scheme

Company pension

Team events

Descripción de la vacante

Soar Group is seeking a Growth Strategist for a remote UK role, owning growth for a small portfolio of founder-led DTC brands. You will diagnose businesses, set growth agendas with founders and leadership, and lead media buying, paid search and creative teams to deliver impact.

You will work across the UK, US and beyond, using data from Shopify, GA4 and Triple Whale to optimise CAC, contribution margin and LTV, while leveraging AI for forecasting and reporting.

Formación

• 3+ years of hands-on growth for DTC brands with CAC/LTV fluency.
• Proven ability to lead cross-functional teams and present to founders.
• Deep understanding of Meta, Google, TikTok ads and creative testing.
• Comfort with data tools (Shopify, GA4, Triple Whale) and forecasting.

Responsabilidades

• Diagnose brands and set growth agendas across Offer, Conversion, Creative and Distribution.
• Own the commercial plan with roadmaps and forecasts tied to revenue and CAC/LTV targets.
• Lead strategic conversations with founders, approving budget and strategy.
• Align media buyers, paid search and creative teams behind one plan and oversee testing frameworks.

Conocimientos

DTC e-commerce growth

Meta Ads

Forecasting & planning

Data analysis

Communication with founders

Herramientas

GA4

Shopify

TripleWhale

Excel

Descripción del empleo

Growth Strategist | DTC E-commerce | Remote (UK) | £40,500 – £60,000

Most agency roles manage accounts. This one consults on businesses.

At Soar Group, every client has a Growth Strategist at the centre. You'll be the trusted external growth leader for a small portfolio of founder-led DTC brands, mostly in health and supplements, with beauty and apparel alongside, across the UK, US and beyond. You'll diagnose the business, set the growth agenda with founders and leadership teams, and lead our media buying, paid search and creative teams to deliver it.

Who we are

Soar Group is one of the UK's fastest-growing performance marketing agencies, driving new customer revenue for 8–9 figure DTC brands through Meta, Google, TikTok and Performance Creative. Growth strategy, paid media and creative sit under one roof, so we work as an extension of our clients' teams, not another agency to manage.

What you'll do

• Find the one thing holding a brand back. Diagnose each business from first principles across Offer, Conversion, Creative and Distribution using the Growth Compass, our proprietary framework, and fix the binding constraint first.
• Own the commercial plan. Build growth roadmaps and forecasts tied to revenue, new customer acquisition and profit targets, and plan peak periods like BFCM well ahead.
• Lead the room. Run strategic conversations with founders and CMOs, including the difficult ones. You make the final call on budget and strategy, and you're confident telling a client what needs fixing in their business.
• Lead through others. Align Media Buyers, Paid Search and Creative Strategists behind one plan. You own the testing framework and approve the key decisions, and the Media Buyer runs the account day to day.
• Turn data into decisions. Read Shopify, Triple Whale, GA4 and platform data together, and measure what matters: new customer CAC, contribution margin and LTV, alongside MER, ROAS and AOV.
• Use AI as leverage, every day, for research, analysis, forecasting and reporting.

You'll thrive here if you:

• Have 3+ years growing DTC e-commerce brands hands-on, with Meta at the core, ideally with fast-growing challenger brands rather than large enterprise names.
• Think beyond the channel. You know that landing pages, the offer, the product and creative often move results more than campaign structure, and you can tell us about a time you found a brand's real constraint and fixed it.
• Are as comfortable in a P&L as in Ads Manager, and fluent in CAC, contribution margin, LTV and MER.
• Communicate with conviction. You can explain complex problems to a founder in plain English and get buy-in.
• Understand creative strategy and performance creative.

You might currently be a Senior Paid Social Manager, Head of Performance, Performance Lead, Head of Growth or Head of E-commerce at a scaling brand, or a Creative Strategist with deep commercial chops. Brand-side and agency-side experience is a strong plus.

How we work

Extreme Ownership. Kind Candour. Radical Curiosity. Outcome Obsessed. Every recommendation you make should carry a commercial impact.

What you'll get

• Fully remote, with hybrid options
• 28 days' annual leave (including your birthday, Christmas Eve and New Year's Eve)
• Private health insurance (after 6 months), life insurance, 24/7 virtual GP and a healthcare cash plan
• A Professional Development Fund for courses and certifications
• A Work Abroad Scheme (up to 30 days at a time)
• Company pension, regular events and team socials

Soar Group is committed to a diverse and inclusive workplace and welcomes applications from all backgrounds.