Growth Specialist

Octopus Energy; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Join a leading company in the renewable sector as a Growth Specialist focusing on B2B acquisition. You will drive customer growth by analyzing market trends and improving customer experiences. This role is pivotal in ensuring the success of invigorating company's approach in providing renewable energy solutions.

Qualifications

• Experience in marketing across online/offline channels is essential.
• Demonstrable skills in customer relationship management.
• Ability to produce engaging external content.

Responsibilities

• Identify opportunities for customer growth across the UK market.
• Conduct customer data analysis to uncover trends and improve retention.
• Support development and delivery of initiatives to grow the customer base.

Skills

Marketing experience

Customer-facing experience

Writing skills

Ability to analyze data

Tools

Google Analytics

Excel

Job description

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London (GB)

Octopus Energy for Business – Commercial /

Full-time /

Hybrid



Help us make a big green dent in the universe. We're on a mission to drive the global renewable energy revolution, and we need loads more people to help us make our vision a reality.

At Octopus Energy for Business (OEB), we focus on helping businesses access affordable renewable energy through amazing levels of customer service, fair and transparent pricing, and our energy technology platform, Kraken.

We think of ourselves as the small business energy champions. Small businesses are the heartbeat of local communities and we are here to help them flourish by providing affordable, smart green energy products and services.

We are on a rapid growth trajectory, with plans to radically disrupt the business energy market for the better and become an incumbent, just like Octopus has done in the residential market.

We are seeking a commercially driven individual to join our team as a Growth Specialist, focusing on B2B acquisition. This role involves working on various projects, including: improving customer experience, new product innovation and market analysis within the Octopus Energy for Business team. You will play a key role in identifying commercial growth opportunities, maintaining customer-centric partnerships and running market research campaigns.

What You'll Do

• Identify opportunities for customer growth across the UK market.
• Support the development and delivery of initiatives to grow our customer base.
• Create customer facing documents detailing bespoke propositions and offerings.
• Produce online marketing and informative content.
• Driving growth at exhibitions or internal team events.
• Digital sales conversion, click-through analysis and understanding improvements that can be applied with this understanding
• Report on and analyse weekly performance of marketing and digital content across multiple platforms.
  
  
  

Customer Data Analysis:

• Perform regular deep-dive analysis of our existing customer base to uncover trends, usage patterns and retention drivers.
• Evaluate segmentation strategies and recommend potential targeted product offerings.
  
  
  

Trend and Market Awareness:

• Monitor and interpret market trends, competitor activity and regulatory developments within the business energy supply sector.
• Provide insights to the wider team on how these factors could influence customer needs and our own product development.
  
  
  

Regulatory Foresight and Innovation:

• Use upcoming regulatory changes (such as Market-wide Half Hourly Settlement) as a catalyst for developing innovative, future-ready products and services.
• Collaborate with our regulatory team to ensure alignment.
  
  
  

Customer Experience Evaluation:

• Regularly gather and analyse customer happiness feedback.
• Identify common issues, bottlenecks or areas for service improvement and collaborate with the relevant teams to resolve them.
• Contacting existing customers and new customers to assist with quoting issues or requests from other internal teams, such as Marketing or Partnerships.
  
  
  

Sales Team Collaboration:

• Maintain regular contact with both field and inbound sales teams to understand evolving customer expectations.
• Use sales feedback to refine product offerings and value propositions.
• Collaborating with L&D teams to provide sales information/training documents for new propositions.
  
  
  

What You'll Need

• Marketing experience across both online and offline channels.
• A track record of contributing to business performance, including involvement in measuring return on investment (ROI).
• Customer-facing experience, demonstrating interpersonal skills and the ability to build lasting relationships with customers, partners or stakeholders.
• Experience working within a commercially focused team and collaborated across multiple teams such as sales, operations and product.
• Comprehensive writing skills and experience in producing external content (e.g. blog posts & campaign materials) to promote external engagement.
• Draw meaningful insights and translate them into actionable marketing strategies.
• Comfortable using analytics tools (e.g., Excel, Google Analytics or business intelligence platforms) to track performance, identify trends and advise on decision-making.
  
  
  

If this sounds like you then we'd love to hear from you.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Utilities and Environmental Services

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