Growth Product Manager

Allwyn UK; Watford; On-site; GBP 50,000 - 70,000; Full time

Job summary

Allwyn UK is seeking a Growth Specialist for the Instant Win Games category to drive commercial performance and growth opportunities. You will lead the IWG growth squad, coordinate with trading, marketing and analytics to improve player experiences and increase engagement across the portfolio of National Lottery games.

You will own briefs for optimization, experiments and new initiatives, ensuring data-driven decisions and timely delivery with cross-functional teams.

Qualifications

• Hands-on experience in product growth and growth product management.
• Preference for iGaming industry with operator background, or ecommerce growth with incentives.

Responsibilities

• Act as the growth specialist across the Instant Win Games category, focusing on commercial performance and growth ambitions.
• Lead the dedicated IWG growth squad and coordinate with trading, digital player trends, and marketing to improve experiences.
• Create a clear pipeline of growth opportunities and present recommendations to shape the IWG product roadmap.
• Work with cross-functional teams to ensure data-led decisions and timely delivery of enhancements.

Skills

Growth product management

iGaming industry experience

Job description

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes. We'll talk a bit more about us further down the page, but for now - let's talk about the role and who we're looking for... A bit about the role... Instant Win Games (IWG) are digital games loved by National Lottery players.

Instant Win Games (IWG) are digital games loved by National Lottery players. With over 80 live games including Cash Bolt, Monopoly, Deal or No Deal and Cashword, and prizes ranging from 25p to £2 Million - there is something for everyone! The category often sees peak moments driven by Draw-Based Game high jackpot rolls and events, with digital players often playing Instant Win Games after purchasing a ticket or checking results. This creates a huge opportunity to create better game experiences and a more connected digital play experience, to turn these peak moments into new play habits, driving increased play frequency and value.

What you’ll be doing

Act as the growth specialist across the Instant Win Games category, focusing on the commercial performance and growth ambitions for the category Identify optimisation, experimentation and future growth opportunities to create improved category experiences, reduced friction and a more connected digital experience across the portfolio of TNL games, to increase play frequency and overall player value. Lead the dedicated IWG growth squad consisting of key knowledge and expertise across the business, where you’ll meet regularly and be close to the detail including trading performance and digital player trends including conversion and cross-play. Set clear objectives and areas of focus and be on the front foot to address any emerging challenges and create new opportunities, while holding supporting teams to account. Creation of a clear pipeline of growth opportunities and recommendations, as contenders for the IWG product roadmap, with a comprehensive summary and breakdown for each initiative including objective/end goal, commercial benefit, target player segment/behaviour and required resource/budget. Present recommendations and opportunities to the Head of IWG with supporting information to enable key decisions to be made to shape the IWG strategy and product roadmap, as part of the over-arching Game Portfolio Strategy. Own the creation of the briefs for all optimization and experimentation activity, plus new initiatives once on the IWG roadmap and set up and lead briefing sessions with supporting teams. Work with the Game Operations Lead as new propositions and initiatives progress from the discovery and planning phase into delivery phase. Work with the Senior Marketing Manager to ensure planned marketing activity for new initiatives are supported. Understand the end-to-end digital player journeys and work with Data & Analytics on measuring and tracking performance of key activity, to make recommendations and data-led decisions. Work with the Digital team on A/B testing and experimentation, setting out clear objectives. Work collaboratively with the Product Growth Managers across other TNL games to ensure there is a connected digital approach and benefits from other initiatives can be maximised. Support the Head of IWG on the requirements for new headline initiatives including Business Cases, Investment Committee, Risk Assessments, S6 licence applications, sizing and forecasting, working closely with the IWG Project Manager and supporting teams. Build relationships and gain insight from Allwyn Group partners, international lotteries and our competitors to keep up with market trends.

What experience we’re looking for

Hands-on experience in product growth and/or growth product management, with strong preference of experience from the iGaming industry with an operator background, or eCommerce growth with incentives. D