Retail Growth Executive - Leicester

Allwyn UK; Leicester; On-site; GBP 30,000 - 38,000; Full time

Benefits offered by this job

Company Bonus

Pension matching

Annual leave 26 days

Private Health Cover

Income protection

Wellness allowance

EV scheme

Volunteer days

Job summary

Allwyn UK is hiring for the Retail Sales Team to support National Lottery retailers across an assigned territory. You will build strong retailer relationships, drive sales, and deliver marketing messages to increase Returns to Good Causes.

The role requires strong sales acumen, excellent communication, and a willingness to travel with a UK driving licence. Training and development are provided within a values-driven, inclusive environment.

Qualifications

• Previous sales experience or customer service (field desirable but not essential).
• Ability to analyse data and provide insight to our customers.
• Experience of face to face consultative selling.

Responsibilities

• Develop territory understanding and retailer network within assigned area.
• Deliver revenue and marketing plans; drive in-store standards and retailer advocacy.
• Own territory management plans and drive KPIs through store visits and training.

Skills

Sales experience

Customer service

Face-to-face selling

IT literacy

Data analysis

Training others

Driving licence

Tools

IT packages

Job description

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role

The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of The National Lottery retail estate. Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory.

Deliver the retail revenue and marketing plans by supporting and growing in-store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes

What you’ll be doing

• Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes
• Support the Annual Business Plan by delivering key messages and marketing updates to our retail network
• Support the Retail Sales Team objectives and review against agreed measures, working cross territory / divisionally where required Bring retail insight and new ways of working into Allwyn.
• Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
• Proactively drive high in-store standards and deliver key message
• Build and maintain great relationships in your assigned territory to drive great in store execution and retailer advocacy of The National Lottery.
• Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC)
• Drive you own development through your Personal Development plan and our Learning and Development programme.

What experience we’re looking for

• Previous sales experience or customer service (field desirable but not essential)
• You're always bringing new ideas to the table
• Strong sales and commercial acumen
• You’re confident and articulate in speaking to our retailers and can build great relationships through your consultative approach
• Experience of face to face consultative selling – and you’re pretty good at it too
• Ability to use IT packages and be flexible in all packages
• Ability to analyse data and provide insight to our customers
• The ability to deliver effective training with people at all levels
• A full UK driving licence and flexibility to travel across your territory and wider regions when required

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.

• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.

• Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low‑emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.

• Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

Benefits

• Company Bonus Scheme

• Matched pension contributions up to 8.5%

• 26 days annual leave + 2 Life Days (and bank holidays)

• Single Private Health Cover

• Complimentary Private Medical

• Income Protection

• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.

• Enhanced Family Leave (Maternity, Paternity, Adoption)

• Wellness Allowance £500

• Employee Assistance Programme

• Discounted Health Assessments

• Volunteering Days

• Matched Funding

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [e-mail] and we’ll be happy to help.