Game Owner - Instant Win Games

Allwyn UK; Watford; On-site; GBP 70,000 - 90,000; Full time

Job summary

Allwyn UK is seeking a Game Owner to drive end-to-end lifecycle management for Instant Win Games, collaborating with game studios and internal teams to deliver high-quality experiences that support the National Lottery’s growth and good causes.

You will work with Legal, Regulatory Affairs, and Brand to ensure compliant launches, while optimizing gameplay and delivering on roadmap milestones.

Qualifications

• Experience in digital games or lottery products is preferred.
• Strong understanding of regulatory requirements across jurisdictions.
• Proven ability to manage multi-stakeholder projects with external studios.

Responsibilities

• Own end-to-end game lifecycle from ideation to launch for multiple games.
• Ensure game concepts and trademarks comply with licence requirements.
• Support post-production and resolve queries with Content, QA, and platform partners.
• Lead Creative Review and Governance approval processes for IWG games.
• Coordinate with Legal, Regulatory Affairs and Brand teams to ensure compliant launches.
• Analyse game performance and report trends to inform roadmap planning.
• Collaborate with studios to deliver licensed games within brand guidelines.
• Assist in planning marketing activity for new game launches.
• Mentor Game Executives to sustain ownership of games over time.
• Maintain trackers and checklists for license compliance.

Skills

End-to-end game ownership

Stakeholder management

Regulatory compliance

Game design basics

Vendor coordination

Job description

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role

Instant Win Games (IWG) are digital games loved by National Lottery players. With over 80 live games including Cash Bolt, Monopoly, Deal or No Deal and Cashword, and prizes ranging from 25p to £2 Million – there is something for everyone!

As a Game Owner, you’ll play a pivotal role in delivering growth ambitions for the Instant Win Games category. You will own game content and propositions on the Instant Win Games roadmap from end-to-end, ensuring game delivery to the highest standard to provide a high-quality gaming experience for our players. You will identify opportunities and solve challenges while maintaining and building strong relationships with our game studios, partners and stakeholders.

This is a great opportunity to play a key role in providing a high-quality Instant Win Games experience for new and existing players, to help raise millions for Good Causes.

What you’ll be doing

Game Ownership

• Own and be responsible for the end-to-end game lifecycle from ideation to launch for a number of games in the roadmap at any one time, ensuring the game vision is executed to a high quality in line with game design and regulatory principles and delivered to agreed timelines including: game concepts and wireframing, writing game briefs, creating prize structures, reviewing creative and game builds, and writing rules for new game development and existing game optimisation.
• Ensure all game concepts, mechanics, themes and trademarks are suitable for The National Lottery, working with Legal to ensure all game names are approved and in line with licence requirements.
• Support the Game Executives in post-production, and resolve any queries or challenges raised from Content, QA or the platform partner.
• Own the Creative Review process to ensure all games have been reviewed throughout production, gathering feedback and working with the game studio to ensure implementation.
• Own the games Governance approval processes for the IWG Team, working with internal stakeholders including Legal, Regulatory Affairs, Participant Protection, and Corporate and Public Affairs to ensure all games are approved in line with the game approval process.
• Work with internal stakeholders including Legal, Regulatory Affairs, Participant Protection, Corporate and Public Affairs, Brand & Marketing, Commercial Assurance, Content and QA to ensure games launch in line with regulation and resolve any queries or challenges related to game production
• Work with the Portfolio Experience Manager to evaluate game performance of launched games, reporting trends and outcomes to the Head of IWG and Game Operations Lead to support future roadmap planning and insight requirements.
• Own the delivery of new initiatives to drive category innovation, including licensed properties and long-term initiatives, working with the Game Operations Lead.
• Work with internal brand teams, the Portfolio Experience Manager and game studios to ensure all licensed games are within brand guidelines and approved by the licensor prior to launch.
• Work with the Senior Marketing Manager to ensure planned marketing activity for new game launches are supported.
• Work with the Game Operations Lead on regular game retrospectives with game studios by leading on the games owned including being across all performance metrics.

Game Delivery Management

• Manage the Game Launch Plan on a daily basis, to ensure game milestones and launch timings are correct and on track with game studios, working with the Games Producer to ensure production schedule alignment.
• Lead the IWG Production stand-ups to ensure priorities, upcoming tasks and activities are completed and on track, providing production updates to the Game Operations Lead on the status of games and escalating any issues.
• Collaborate with the other Game Owner and hold regular stand ups to ensure games are delivered to a high quality, including the peer review of each game, and ensuring that game delivery is on track.
• Manage relationships with the internal and external game studios, leading weekly studio calls to ensure that games are developed in line with the game specifications and timings, including any regulatory requirements, and monitor and develop ways of working with frequent communication
• Work cross-functionally with internal teams including Participant Protection, Regulatory Affairs, Commercial Assurance and Legal to ensure compliance with all statutory duties and to gain approval for trademarks, game procedures and prize structures and improve ways of working
• Create and maintain key trackers, reports and checklists on a regular basis as part of the license requirements, as well as operational team specific requirements.
• Work with the Game Operations Lead to build efficient ways of working to ensure agility in game production, reviewing risks and mitigations to support game delivery.
• Manage and maintain relationships and workflows with alternative prize payment suppliers.
• Mentor and support Game Executives to own games over time.

Innovation and Planning

• Ensure knowledge of Instant Win Games and wider National Lottery insight and regulatory requirements to ensure game propositions are suitable for The National Lottery and players and discuss insight and regulatory requirements with internal and external stakeholders resolving any queries or challenges.
• Support the Head of IWG and Game Operations Lead on the roadmap