Growth & Partnerships Associate (GTM focus)

KPay Group; Greater London; On-site; GBP 42,000 - 62,000; Full time

Job summary

KPay Group is launching its UK market expansion and seeks a Growth & Partnerships Associate to own the 0-to-1 phase. You will shape GTM strategies, build partnerships, conduct market research, and drive sales enablement across the UK and EU expansion.

You will engage with merchants, partners, and industry bodies, turning insights into scalable playbooks. The role requires commercially driven spirit, strong relationship skills, and the ability to operate in ambiguity while owning the growth

Qualifications

• 1+ year of experience in partnerships, business development, sales enablement, community building, fintech, or high-growth startups.

Responsibilities

• Develop and execute GTM strategies to grow KPay's presence across UK verticals, regions, and channels.
• Conduct market research by talking to merchants, partners and industry bodies to understand needs and local opportunities.
• Identify, negotiate and formalise new and ongoing commercial partnerships with local partners and associations.
• Build KPay's presence in UK merchant communities through events, networks and local activities.
• Support recruitment, onboarding, and training of sales consultants and channel partners; create training materials and run coaching sessions.
• Create marketing tactics and sales enablement materials to improve product offers and competitiveness.
• Codify successful activities into repeatable GTM playbooks and monitor partnership performance.

Skills

Partnerships

Business development

Sales enablement

Market research

Stakeholder management

People development

Job description

KPay Group (\"KPay\") is one of the fastest-growing fintech companies in APAC, committed to empowering businesses of all sizes through simple, seamless, smart and secure technology solutions. Serving more than 95,000 merchants across Australia, Hong Kong, Japan, and Singapore, KPay helps unlock growth potential by building a one-stop platform for financial management, business operations, and digital transformation.

In 2024, KPay raised a record-breaking USD 55 million in its Series A funding round—the largest globally in the payments sector that year. KPay has been named \"PayTech of the Year\" at the Asia FinTech Awards and selected for the \"Forbes Asia 100 to Watch\" list in 2025; ranked among \"Singapore's Top FinTech Companies 2026\" by Tech in Asia and Statista, and recognised as one of CNBC and Statista's \"World's Top Fintech Companies 2026\".

About the Role

We’re looking for a Growth & Partnerships Associate to play a key role in supporting KPay’s UK and EU expansion. This is a high-impact 0-to-1 opportunity to help build KPay’s UK market from the ground up. You’ll work across GTM strategy, partnerships, market research, community building and sales enablement—getting out into the market, building relationships, testing what works and turning insights into scalable playbooks. This role is ideal for a commercially driven, highly entrepreneurial individual who enjoys working with people, thrives in ambiguity, and is excited to have genuine ownership in shaping KPay’s UK growth.

Job Responsibilities

• Develop and execute GTM strategies to grow KPay's presence across UK verticals, regions, and commercial channels
• Conduct market research on the ground: talk to merchants, partners, and industry bodies to understand needs, trends, and where KPay wins in the local landscape
• Identify, negotiate, and formalise new and ongoing commercial partnerships with local partners, associations, and community gatekeepers
• Build KPay's genuine community presence in UK merchant communities — events, associations, and local networks
• Support the recruitment, onboarding, and training of sales consultants and channel partners: build training materials, run sessions, and coach the pitch
• Create marketing tactics and sales enablement materials to improve product offers and competitiveness
• Codify what the best sellers and partners do into repeatable playbooks and GTM frameworks
• Monitor performance: track partnership and channel results, and adjust tactics when needed

Job Requirements

• Min. 1 year of relevant work experience in partnerships / business development / sales enablement / community building / fintech / or high-growth start-ups; fresh graduates from strong backgrounds are welcome to apply
• A genuine people person: likeable, credible, and a natural storyteller, with the ability to build relationships and influence stakeholders at all levels
• Strong commercial instincts — confident negotiating partnerships and knowing a good deal from a bad one
• Experience with market research and the ability to turn field insight into strategy
• Passionate about finding, training, and growing high-performance people
• Energised by 0-to-1 building; hardworking, highly committed, and willing to go the extra mile
• Based in the UK; right to work required