Growth Marketing Manager - UK

Everlab; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Employee Share Option Plan

Job summary

Everlab in the UK is hiring a growth lead to shape our first UK members. You will work directly with the UK GM to adapt the Australian playbook to the UK market, refining messaging and the regulatory approach.

You will own the UK channels end-to-end—search, social, lifecycle, and referral—define the ideal customer, direct creative, and drive measurable CAC and funnel improvements using AI-assisted reporting.

Qualifications

• 5–8 years in B2C growth marketing, with at least one role at a startup or scaleup.
• Broad channel experience across paid acquisition and at least one of lifecycle or referral.
• Ownership: self-direct, set priorities, make calls, deliver results.
• Customer definition: led ICP analysis, positioning, and messaging; shaped strategy.
• Analytics confidence: comfortable with attribution, CAC, and funnel metrics.
• Nice to have: Health, wellness, or regulated category experience.
• Nice to have: Launch experience in new markets or brands.
• Nice to have: Ready to grow into a lead as the UK team expands.

Responsibilities

• Market adaptation: tailor Everlab's Australian growth playbook for the UK customer, messaging, and regulatory environment.
• Channel ownership: launch and run search, social, lifecycle, and referral end to end; manage budget and campaigns.
• ICP and messaging: define the UK ideal customer, test positioning and messaging, and build a compelling narrative.
• Creative direction: brief and direct creative from central and external teams; set standards and judge output.
• Performance reporting: own spend reporting, CAC by channel, and funnel performance with AI-assisted reporting.

Skills

Growth marketing

B2C

Channel management

Performance marketing

ICP analysis

Messaging

Analytics

Creative direction

Ownership

Launch experience

Job description

About the role:

You'll be one of the first people on the ground in the UK. Working directly with the UK GM, you'll own how Everlab reaches its first UK members, taking a proven growth playbook from Australia and making it work in a new market. This is a rare opportunity to shape a market from day one, not optimise someone else's machine.

You'll run our early D2C channels yourself: search, social, lifecycle, and referral. You'll define the UK customer, sharpen the message, and direct the creative - drawing on Everlab's central growth squads and external resource for the creative build. This is a breadth role, not a specialist one. We're looking for someone who can allocate a quarterly channel budget and launch a referral campaign in the same week.

We move quickly, operate with high ownership, and expect every person to think in outcomes, not activities. We're an AI-first team: every person in Growth is expected to use AI tools to work faster, experiment more, and produce higher quality output.

Responsibilities and scope:

• Market adaptation: Take Everlab's Australian growth playbook and adapt it for the UK's customer, messaging, and regulatory environment. Work with the AU squads across performance, lifecycle, organic, and creative to get to best practice fast.
• Channel ownership: Launch and run search, social, lifecycle, and referral for the UK end to end. Own everything from strategic channel decisions to campaign execution. Test fast and scale what the evidence supports.
• ICP and messaging: Define the UK ideal customer, test positioning and commercial messaging, and build the narrative that makes preventative health land here.
• Creative direction: Brief and direct creative from central and external teams. You set the standard and judge the output (you don't need to make it yourself).
• Performance reporting: Own reporting of spend, CAC by channel, and funnel performance, with AI-assisted reporting where it saves time.

What we are looking for:

• Experience: 5-8 years in B2C growth marketing, with at least one role at a startup or scaleup. You're still hands-on today, running channels yourself, but you're at the point in your career where you're ready to build and lead a team as the UK grows.
• Breadth of experience: You've operated across channels, not owned one channel inside a large team. You can show results across paid acquisition and at least one of lifecycle or referral
• Ownership: You self-direct. You set the priorities, make the calls, do the work, and answer for the result without waiting to be told what to do.
• Customer definition: You've led ICP analysis, positioning, and messaging. You've shaped strategy, not just executed someone else's plan.
• Analytics confidence: Comfortable owning attribution, CAC, and funnel metrics, and turning them into a prioritised action list.
• (Nice to have) Health, wellness, or regulated category experience: You know what messaging works in the UK, and where claims are scrutinised.
• (Nice to have) Launch experience: You've taken a product into a new market or launched a brand from zero awareness
• (Nice to have) Ready to grow into a lead: This is a hands-on role now, but as the UK team grows there's scope for the right person to build and lead it.

Working at Everlab:

• Do work that matters: We're building the future of preventive health. Use your skills to prevent disease, improve access to personalised care, and reduce pressure on the health system.
• Work-life flexibility: Hybrid working with 2 to 3 days in the office, plus flexibility to manage life beyond the 9 to 5 when it matters.
• Experience Everlab as a customer: Full access to the Everlab health program, provided after successfully passing probation.
• Share in our success: Employee Share Option Plan included as part of your total remuneration. We grow together.
• People you'll love working with: A welcoming, mission-driven team of smart, thoughtful people doing meaningful work.