Growth Marketing Manager - Scale a Fan-First Startup

Fanalysis; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing startup in London is seeking a Growth Marketing Manager to drive user growth through performance-driven campaigns across TikTok, Instagram, and Twitter/X. The role involves managing paid growth campaigns, working with creative teams, and conducting rapid testing and optimization. Candidates should have over 4 years of experience in performance marketing, a strong analytical background, and a passion for football and fan culture. This is a full-time role based in Soho, London, with a preference for in-office collaboration at least 3 days a week.

Qualifications

• 4+ years of experience in performance or growth marketing, ideally for a consumer-facing app or fast-growth startup.
• Experience running campaigns across TikTok, Meta, and Twitter/X.
• Highly analytical and data-driven with a focus on CPA and LTV.

Responsibilities

• Manage all paid growth campaigns across Instagram, TikTok, and Twitter/X.
• Work closely with content and design teams to develop scroll-stopping creative.
• Run structured experiments to test messaging and formats.
• Optimize campaigns based on CPA, ROAS, LTV, and retention.
• Analyze performance data and deliver actionable insights.

Skills

Performance marketing

Growth marketing

Campaign management

Analytical skills

Creativity in advertising

Social media marketing

Data analysis

Tools

TikTok Ads

Meta Ads

Twitter/X Ads

Job description

A fast-growing startup in London is seeking a Growth Marketing Manager to drive user growth through performance-driven campaigns across TikTok, Instagram, and Twitter/X. The role involves managing paid growth campaigns, working with creative teams, and conducting rapid testing and optimization. Candidates should have over 4 years of experience in performance marketing, a strong analytical background, and a passion for football and fan culture. This is a full-time role based in Soho, London, with a preference for in-office collaboration at least 3 days a week.