Growth Marketing Manager: Meta Ads & Full‑Funnel Growth

Crypto Banter; Ae; On-site; GBP 45,000 - 75,000; Full time

Job summary

Crypto Banter is hiring a Growth Marketing Manager to own the performance and execution of our Meta Ads strategy for HIGHER!. You will scale campaigns beyond our current audience, shaping end-to-end funnels, landing pages, and onboarding sequences to move paid traffic from awareness to sign-up.

You’ll lead creative testing, optimize spend for ROI, and refine audience strategies. The role demands a results-driven, data-informed mindset and strong UK English communication within a lean,

Qualifications

• Deep experience with Meta Ads Manager and scaling paid spend for info-products or digital challenges.
• Strong analytical approach and data-driven decision making.
• Ability to design and optimize end-to-end funnels and landing pages.

Responsibilities

• Own the full-funnel architecture from paid acquisition to final sign-up.
• Lead creative quality control: hooks, angles and performance copy.
• Drive performance and ROI by monitoring metrics and adjusting budgets.
• Set audience strategy and identify new segments to maximize conversions.
• Execute lifecycle journeys from Meta lead to challenge participant.

Skills

Meta Ads expert

Analytical mindset

Funnel builder

Creative strategist

Category experience

Clear communication

Tools

Typeform

Landing page builders

CRM software

Job description

Crypto Banter is hiring a Growth Marketing Manager to own the performance and execution of our Meta Ads strategy for HIGHER!. You will scale campaigns beyond our current audience, shaping end-to-end funnels, landing pages, and onboarding sequences to move paid traffic from awareness to sign-up.

You’ll lead creative testing, optimize spend for ROI, and refine audience strategies. The role demands a results-driven, data-informed mindset and strong UK English communication within a lean,