Growth Marketing Manager

Unique IQ Ltd; Redditch; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

A leading SaaS company is seeking a marketing professional to drive B2B lead generation initiatives. The role includes planning campaigns, optimizing the marketing funnel, and managing content across various channels. Join a supportive culture where your contributions will make a real impact and further your career in the growing care sector.

Benefits

25 days holiday + bank holidays

Employee wellbeing and rewards platform

Company pension

Ongoing learning, development, and progression opportunities

Flexible hybrid working

Qualifications

• Proven experience generating B2B leads through digital campaigns.
• Strong knowledge of HubSpot or similar CRM/marketing automation tools.
• Comfortable building and managing content that converts.

Responsibilities

• Planning and executing lead generation campaigns (Google Ads, LinkedIn Ads, email marketing).
• Working with PPC/SEO agencies to drive performance and reduce CPA.
• Leading website optimisation efforts — from landing page content to A/B testing.

Skills

B2B lead generation

Content creation

Data analysis

Attention to detail

Tools

HubSpot

Job description

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Planning and executing lead generation campaigns (Google Ads, LinkedIn Ads, email marketing)

Working with our PPC/SEO agencies to drive performance and reduce CPA

Owning and improving our marketing funnel from first click to MQL

Leading website optimisation efforts — from landing page content to UX tweaks and A/B testing

Creating and scheduling content across key channels, especially LinkedIn

Tracking and reporting on lead performance, bounce rates, conversion rates, and campaign ROI

Supporting exhibitions, conferences and in-person marketing activities

Ensuring a consistent, polished tone of voice across all marketing output

What success looks like

A steady increase in high-quality inbound leads and MQLs

Lower CPA and improved conversion rates at each funnel stage

A more engaging and effective website and content journey

A visible presence at key events that supports brand and pipeline growth

Job Description

What you’ll be doing

• Planning and executing lead generation campaigns (Google Ads, LinkedIn Ads, email marketing)

• Working with our PPC/SEO agencies to drive performance and reduce CPA

• Owning and improving our marketing funnel from first click to MQL

• Leading website optimisation efforts — from landing page content to UX tweaks and A/B testing

• Creating and scheduling content across key channels, especially LinkedIn

• Tracking and reporting on lead performance, bounce rates, conversion rates, and campaign ROI

• Supporting exhibitions, conferences and in-person marketing activities

• Ensuring a consistent, polished tone of voice across all marketing output

What success looks like

• A steady increase in high-quality inbound leads and MQLs

• Lower CPA and improved conversion rates at each funnel stage

• A more engaging and effective website and content journey

• A visible presence at key events that supports brand and pipeline growth

Qualifications

• Proven experience generating B2B leads through digital campaigns

• Strong knowledge of HubSpot (or similar CRM/marketing automation tools)

• Confident using data to guide decisions — whether it’s CTRs, bounce rates, or CPL

• Comfortable building and managing content that converts (emails, landing pages, social posts)

• Experience improving website performance with basic SEO, UX, and CRO knowledge

• Sharp attention to detail — spelling, formatting, tone, all matter here

• Bonus: experience in SaaS or the care/health sector

Additional Information

Why You’ll Love Working Here:

• Purposeful work – we’re helping businesses do more, better

• Autonomy and trust – we give you space to thrive and make your mark

• Supportive culture – friendly, down-to-earth people who’ve got your back

• Hybrid flexibility – balance your work and life in a way that works for you

• Room to grow – shape your role and grow as we do

What we offer:

• A supportive, values-led culture where your work matters

• Real ownership, autonomy, and the space to grow into a leadership role

• Flexible hybrid working

• 25 days holiday + bank holidays

• Employee wellbeing and rewards platform

• Company pension

• Ongoing learning, development, and progression opportunities

• The chance to make an impact in a growing SaaS business supporting the care sector

We’re an ambitious team where your ideas will have impact and your results will get noticed. If you love turning strategy into execution, and you’ve got the numbers to prove it — let’s talk.