Growth Marketing Manager

Lendable; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading fintech company in London is seeking a Growth Marketing Manager. In this pivotal role, you'll oversee digital marketing campaigns, manage significant budgets, analyze performance, and drive effective acquisition strategies. Ideal candidates should have 2-4 years of experience in performance marketing and a strong analytical mindset. This position offers hybrid work opportunities and competitive compensation.

Benefits

Best-in-class compensation including equity

Flexible work from home options

Fully stocked kitchen

Private health insurance

Qualifications

• 2-4 years in performance marketing with a focus on creative.
• Hands-on experience with Google Ads and Meta/TikTok campaigns.
• Strong analytical skills, SQL experience preferred.

Responsibilities

• Develop and execute acquisition strategies targeting efficiency.
• Manage and optimize Google Ads and Meta/TikTok campaigns.
• Analyze performance data to identify winning patterns.

Skills

Performance marketing

Creative thinking

Analytical skills

Google Ads

Meta Ads Manager

Tools

SQL

AI tools

Job description

About Lendable

Lendable is on a mission to make consumer finance amazing: faster, cheaper, and friendlier. We're building one of the world’s leading fintech companies and are off to a strong start:

• One of the UK’s newest unicorns with a team of just over 600 people

• Among the fastest-growing tech companies in the UK

• Profitable since 2017

• Backed by top investors including Balderton Capital and Goldman Sachs

• Loved by customers with the best reviews in the market (4.9 across 10,000s of reviews on Trustpilot)

So far, we’ve rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance. We get money into our customers’ hands in minutes instead of days.

We’re growing fast, and there’s a lot more to do: we’re going after the two biggest Western markets (UK and US) where trillions worth of financial products are held by big banks with dated systems and painful processes.

Join us if you want to

1. Take ownership across a broad remit. You are trusted to make decisions that drive a material impact on the direction and success of Lendable from day 1

2. Work in small teams of exceptional people, who are relentlessly resourceful to solve problems and find smarter solutions than the status quo

3. Build the best technology in-house, using new data sources, machine learning and AI to make machines do the heavy lifting

About the Role

As our Growth Marketing Manager, you'll be the operational engine behind our growth at one of the UK's fastest-growing fintech companies. Reporting to the Head of Growth, you'll own the tactical campaign management of our digital marketing campaigns.

You'll be part of a lean, high-performing team of operators. At Lendable, individual contributors wear many hats. We ask ourselves: what's the most impactful thing I can achieve this week? And then own that thing end to end. You’ll manage significant budgets on Meta, TikTok, and Google Ads campaigns, identifying and iterating on winning creative concepts, and optimising conversion funnels.

This role combines digital strategy with performance marketing execution - perfect for someone who’s a deep specialist in one or more digital channels, with a wide experience and willingness to learn new things.

We're looking for someone who takes ownership, spots opportunities others miss, and gets genuinely excited about turning creative concepts into scaled winners. You'll work with sophisticated attribution models, systematic creative testing frameworks, and modern growth methodologies.

What You'll Do

• Develop and execute acquisition strategies that resonate with customers and ultimately perform well against our efficiency and volume targets

• Launch new channels and ensure our existing channels are operating at a best-in-class state

• Contribute to briefing our network of external creators to produce high performing video content for Meta, TikTok, and YouTube campaigns using hooks that work

• Feed back results to our in-house designer to develop static creative variations testing different messages and formats

• Analyse creative performance data to identify winning patterns and scale successful concepts

• Manage Google Ads campaigns across Search, Performance Max, and Demand Gen

• Analyse performance at keyword-level and creative-level to find efficiency gains

• Execute Meta and TikTok campaign optimisations targeting ambitious CAC goals

• Maintain conversion tracking and attribution setup

• Support systematic creative testing and measurement frameworks

• Support attribution model development and incrementality testing initiatives
  

What We're Looking For

Essential Experience & Skills

• 2-4 years in performance marketing with strong creative tilt, preferably D2C, challenger brands, and/or fintech

• Hands-on Google Ads and/or Meta/TikTok campaign management experience

• Strong analytical mindset with SQL proficiency preferred but not required

• Deep experience with Meta Ads Manager, Google Ads, and creative testing frameworks

• Understanding of effective hooks, messaging, and creative formats for social media

• Familiarity with attribution modeling and incrementality testing concepts

• Comfortable working with AI tools for productivity and analysis enhancement

Working Style

• Takes ownership: You see digital marketing opportunities and execute them without detailed instructions

• Creative and analytical: You balance intuition with data-driven decision making

• Detail-oriented: You catch performance patterns others miss and build robust testing processes

• Growth-minded: You're here to learn, improve, and take on bigger challenges
  

Interview Process

1. Screening call with talent team

2. A short take-home task

3. Interview with Head of Growth

4. Interview with CMO

Life at Lendable

• The opportunity to scale up one of the world’s most successful fintech companies.

• Best-in-class compensation, including equity.

• You can work from home every Monday and Friday if you wish - on the other days, those based in the UK come together IRL at our Shoreditch office in London to be together, build and exchange ideas.

• Enjoy a fully stocked kitchen with everything you need to whip up breakfast, lunch, snacks, and drinks in the office every Tuesday-Thursday.

• We care for our Lendies’ well-being both physically and mentally, so we offer coverage when it comes to private health insurance

• We're an equal-opportunity employer and are looking to make Lendable the most inclusive and open workspace in London

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