Growth Marketing Manager

Flex Living; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Growth Marketer to spearhead their paid acquisition and SEO strategies. In this pivotal role, you will manage and optimize campaigns across platforms like Google Ads and Meta Ads, while also enhancing organic visibility through strategic SEO initiatives. This is a fantastic opportunity to contribute to a rapidly growing startup environment, where your insights will directly influence growth and acquisition strategies. If you're passionate about performance marketing and eager to make a significant impact, this role is perfect for you.

Benefits

Contribute to building a high-growth start-up

The work is never boring

Grow fast and never stop learning

Avoid corporate processes

Working directly and reporting to the founders

Qualifications

• Proven experience in managing campaigns on Google Ads and Facebook Ads.
• Hands-on experience developing SEO strategies to improve search rankings.

Responsibilities

• Manage and optimize ad campaigns on Google Ads and Meta Ads.
• Develop and implement SEO strategies to improve organic search rankings.

Skills

Paid Advertising Expertise

SEO Proficiency

Analytical and Data-Driven Thinking

Technical Marketing Skills

Creative Collaboration

Strategic Problem Solving

Strong Communication Skills

Project Management

Education

Bachelor’s degree

Tools

Google Ads

Meta Ads

Google Analytics

Search Console

SEMrush

Ahrefs

Google Tag Manager

Asana

Trello

Looker Studio

Job description

About us

At Flex Living, we believe renting a home should be as easy as buying an item from Amazon, that means ensuring our guests have an abundance of choice and flexibility to cancel if their plans change. We aim to help landlords stop paying excessive management fees and help renters live and work comfortably anywhere in the world.

Since our launch in 2019, we have doubled in size every six months, and have already launched Flex Living in multiple cities around the world. You’ll be joining us during a very exciting stage of development within our company.

Job Description :

We are seeking a results-driven Growth Marketer to lead our paid acquisition and SEO strategies for landlord and tenant acquisition. You will manage, optimize, and scale paid campaigns, improve organic visibility through SEO, and ensure robust reporting and alignment with regional growth objectives.

Key Responsibilities :

• Paid Campaign Management:

  • Launch, manage, and optimize ad campaigns on Google Ads and Meta Ads across multiple regions.

  • Deliver creative briefs and collaborate with designers to produce engaging ad assets.

• SEO Strategy & Execution:

  • Develop and implement SEO strategies to improve organic search rankings for targeted keywords.

  • Conduct keyword research, optimize website content, and ensure on-page SEO best practices.

  • Collaborate with the content team to drive SEO-friendly blogs and landing pages.

  • Monitor and report on SEO performance using tools like Google Analytics and Search Console.

• Performance Tracking & Reporting:

  • Establish comprehensive tracking systems (e.g., pixels, tags) for effective campaign and SEO monitoring.

  • Develop systems for budget and performance tracking, including weekly ROI and SEO performance reporting.

• Strategic Contribution:

  • Analyze campaign and SEO data to provide actionable insights for improving acquisition strategies.

  • Identify opportunities for growth and explore new acquisition channels.

• Creative Collaboration:

  • Work closely with designers and content teams to develop optimized ad creatives and SEO assets.

KPIs :

• Achieve target cost-per-landlord acquisition.

• Improve ROI on paid campaigns.

• Increase organic traffic and search rankings for high-priority keywords.

• Deliver timely, actionable performance reports for both paid and SEO efforts.

Skills and Qualifications :

Required Skills

1. Paid Advertising Expertise:

   • Proven experience in managing and optimizing campaigns on platforms like Google Ads and Facebook Ads.

   • Proficiency in tools like Google Ads Manager, Meta Ads Manager, and A/B testing frameworks.

2. SEO Proficiency:

   • Hands-on experience developing and executing SEO strategies to improve search rankings and organic traffic.

   • Strong understanding of on-page SEO, keyword research, link-building fundamentals, and SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs).

3. Analytical and Data-Driven Thinking:

   • Ability to analyze campaign performance, SEO data, and ROI metrics to drive decisions.

   • Proficiency with analytics tools like Google Analytics, Facebook Insights, and tracking platforms.

4. Technical Marketing Skills:

   • Experience in setting up tracking systems, including pixels, tags, and UTM parameters, for campaign and SEO performance monitoring.

   • Familiarity with data visualization tools for reporting (e.g., Looker Studio, Tableau).

5. Creative Collaboration:

   • Ability to develop creative briefs and collaborate with designers and content teams to produce engaging ad creatives and SEO-friendly content.

6. Strategic Problem Solving:

   • Capability to identify growth opportunities, optimize processes, and drive innovation across paid acquisition and SEO channels.

7. Strong Communication Skills:

   • Clear and effective communicator with the ability to provide actionable feedback and insights.

   • Comfortable presenting performance results and strategic recommendations to leadership.

8. Project Management:

   • Ability to multitask and manage campaigns across multiple regions while meeting deadlines and milestones.

   • Experience with project management tools like Asana, Trello, or Monday.com.

Preferred Qualifications

1. Education:

   • Bachelor’s degree as a minimum.

2. Experience:

   • 2+ years of experience in performance marketing (Google/Facebook Ads).

   • 1+ year of hands-on SEO experience.

   • Experience working in a startup or fast-paced environment is a plus.

3. Technical Proficiency:

   • Knowledge of website platforms (e.g., WordPress, Webflow) and basic HTML/CSS for SEO implementation.

   • Familiarity with Google Tag Manager for advanced tracking setup.

Benefits :

• Contribute to building a high-growth start-up

• The work is never boring

• Grow fast and never stop learning

• Avoid corporate processes

• Working directly and reporting to the founders