Growth Marketing Manager

Relay Technologies; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Relay Technologies is seeking a Growth Marketing Manager to lead courier acquisition, expand into new markets, and align campaigns with our mission to free commerce from friction. You’ll blend strategic vision with hands‑on execution across paid and organic channels.

In this generalist role you’ll own CPA optimization, test landing pages and creatives, and collaborate with product, sales and engineering to drive scalable, data‑driven growth across geographies.

Qualifications

• Experience expanding into new markets in dynamic environments.
• Data‑driven decision making to improve marketing performance.
• Collaborative team player who thrives across functions.

Responsibilities

• Expand into new markets and tailor strategies to local contexts.
• Refine value proposition and messaging for different geographies and vehicle types.
• Own and optimize CPA, including landing pages and A/B tests.
• Drive top‑of‑funnel growth with regional projects and hyperlocal campaigns.
• Integrate paid and unpaid channels to build a cohesive growth strategy.
• Streamline marketing processes and scale operations.

Skills

Growth marketing

Digital advertising

Data analysis

Cross-functional collaboration

Tools

Google Tag Manager

Google Analytics

SEMrush

Job description

Relay is fundamentally reshaping how goods move in an online era. Backed by Europe’s largest-ever logistics Series A ($35M) led by deep-tech investors Plural, and a recently closed Series B ($95M), Relay is scaling faster than 99% of venture-backed startups. We're assembling the most talent-dense team the logistics industry has ever seen

Relay’s Mission is to free commerce from friction. Today, high delivery costs act as a hidden tax on e-commerce, quietly shaping what can be sold online and limiting who can participate. We envision a world where more goods move more freely between more people, making the online shopping experience seamless and accessible to everyone.

THE TEAM

• ~160 people, around half in engineering, product and data
• 45+ advanced degrees across computer science, mathematics and operations research
• Thousands of data points captured, calculated, analysed and predicted for every single parcel we handle
• An intellectually vibrant culture of first‑principles thinking, tight feedback loops and relentless experimentation

About The Role

We’re looking for a Growth Marketing Manager to lead Relay’s courier acquisition strategy and drive scalable, sustainable growth of the courier fleet. You’ll shape how we position Relay to new audiences, ensuring every campaign, ad, and initiative aligns with our mission.

This is a unique opportunity to take on a generalist marketing role, combining strategic vision with hands‑on execution to expand Relay’s impact in new and existing markets.

As the Growth Marketing Manager at Relay, you can expect to

• Expand into New Markets: Leverage insights and creativity to introduce Relay to untapped geographies, tailoring strategies to local contexts and building a scalable approach to expansion.
• Refine our value proposition: Develop a deep understanding of our value proposition and target audience for each vehicle type and across different geographies. Ensure Relay’s messaging resonates and drives engagement.
• Own and Optimize CPA: Monitor cost per acquisition metrics closely, finding innovative ways to lower costs while improving conversion rates. From building landing pages to A/B testing ad creatives, you’ll have the full freedom to experiment and deliver.
• Drive Top-of-Funnel Growth: Set ambitious acquisition targets and work with the funnel team to meet supply needs across regions, including hyperlocal campaigns where necessary.
• Integrate Paid and Unpaid Channels: Build a cohesive strategy blending influencer marketing, referrals, socials, paid ads, and organic growth.
• Automate and Improve Processes: Streamline workflows and experiment with scalable approaches to simplify marketing operations.

We Are Looking For Candidates Who

• Bring Experience and Creativity: You’ve worked in dynamic environments, like Deliveroo or Stuart, where you expanded into new markets and pushed boundaries. Experimenting and learning are a part of succeeding in this role.
• Know the Tools of the Trade: From influencer partnerships to Google ads, you’re well-versed in modern marketing strategies that resonate with diverse audiences. You’re well versed in tools such as Google Tag Manager, Google Analytics, SEMrush or equivalent.
• Focus on Data-Driven Decisions: You’re fluent in interpreting marketing metrics and passionate about improving performance through insights.
• Foster Teamwork and Positive Culture: You’re a collaborative team player who supports colleagues across functions. Champion a positive, inclusive culture where creativity and shared success thrive.

Who Thrives at Relay?

• Aim with Precision: You define problems clearly and measure your impact meticulously.
• Play to Win: You chase bold bets, tackle the hard stuff, and view constraints as fuel, not friction.
• 1% Better Every Day: You believe that small, consistent improvements lead to exponential growth. You move quickly, deliver results, and learn from every experience.
• All In, All the Time: You show up and step up. You take ownership from start to finish and do what it takes to deliver when it counts.
• People-Powered Greatness: You invest in your teammates. You give and receive feedback with care and candour. You build trust through high standards and shared success.
• Grow the Whole Pie: You seek out win‑win solutions for merchants, couriers, and our customers, because when they thrive, so do we.

If these resonate, and you combine strong technical fundamentals with entrepreneurial drive, let’s connect.

Relay is an equal-opportunity employer committed to diversity, inclusion, and fostering a workplace where everyone thrives.