Growth Marketing Manager

Relay; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Relay in London is seeking a Growth Marketing Manager to lead our courier acquisition and scalable growth. You will shape Relay’s positioning for new audiences and align campaigns with our mission.

This generalist role blends strategic vision with hands-on execution across markets, with a focus on CPA, channel integration, and data-driven optimization. You will work with a cross-functional team to expand reach, improve conversions, and drive sustainable growth.

Qualifications

• Experience driving growth marketing strategies across multiple geographies.
• Ability to design and optimize campaigns with measurable outcomes.
• Proven track record in data-driven decision making and experimentation.

Responsibilities

• Expand into New Markets: tailor strategies to local contexts and scale expansion.
• Refine our value proposition: target audience understanding across geographies.
• Own and Optimize CPA: lower costs while improving conversions via landing pages and tests.
• Drive Top-of-Funnel Growth: set targets and coordinate with funnel teams for regional demand.
• Integrate Paid and Unpaid Channels: blend influencer, referrals, social and organic growth.
• Automate and Improve Processes: streamline marketing workflows for scalability.

Skills

Growth marketing

Market expansion

Data-Driven decisions

Google Analytics

Google Tag Manager

SEMrush

A/B testing

Tools

Google Tag Manager

SEMrush

Landing Page Builders

Job description

Relay is fundamentally reshaping how goods move in an online era.

Backed by Europe’s largest-ever logistics Series A ($35M) led by deep-tech investors Plural, and a recently closed Series B ($95M), Relay is scaling faster than 99% of venture-backed startups. We're assembling the most talent-dense team the logistics industry has ever seen

Relay’s Mission is

to free commerce from friction. Today, high delivery costs act as a hidden tax on e-commerce, quietly shaping what can be sold online and limiting who can participate. We envision a world where more goods move more freely between more people, making the online shopping experience seamless and accessible to everyone.

THE TEAM

• ~160 people, around half in engineering, product and data
• 45+ advanced degrees across computer science, mathematics and operations research
• Thousands of data points captured, calculated, analysed and predicted for every single parcel we handle

About the Role

We’re looking for a Growth Marketing Manager to lead Relay’s courier acquisition strategy and drive scalable, sustainable growth of the courier fleet. You’ll shape how we position Relay to new audiences, ensuring every campaign, ad, and initiative aligns with our mission.

This is a unique opportunity to take on a generalist marketing role, combining strategic vision with hands‑on execution to expand Relay’s impact in new and existing markets.

As the Growth Marketing Manager at Relay, you can expect to

• Expand into New Markets: Leverage insights and creativity to introduce Relay to untapped geographies, tailoring strategies to local contexts and building a scalable approach to expansion.
• Refine our value proposition: Develop a deep understanding of our value proposition and target audience for each vehicle type and across different geographies. Ensure Relay’s messaging resonates and drives engagement.
• Own and Optimize CPA: Monitor cost per acquisition metrics closely, finding innovative ways to lower costs while improving conversion rates. From building landing pages to A/B testing ad creatives, you’ll have the full freedom to experiment and deliver.
• Drive Top-of-Funnel Growth: Set ambitious acquisition targets and work with the funnel team to meet supply needs across regions, including hyperlocal campaigns where necessary.
• Integrate Paid and Unpaid Channels: Build a cohesive strategy blending influencer marketing, referrals, socials, paid ads, and organic growth.
• Automate and Improve Processes: Streamline workflows and experiment with scalable approaches to simplify marketing operations.

We are looking for candidates who

• Bring Experience and Creativity: You’ve worked in dynamic environments, like Deliveroo or Stuart, where you expanded into new markets and pushed boundaries. Experimenting and learning are a part of succeeding in this role.
• Know the Tools of the Trade: From influencer partnerships to Google ads, you’re well‑versed in modern marketing strategies that resonate with diverse audiences. You’re well versed in tools such as Google Tag Manager, Google Analytics, SEMrush or equivalent.
• Focus on Data-Driven Decisions: You’re fluent in interpreting marketing metrics and passionate about improving performance through insights.
• Foster Teamwork and Positive Culture: You’re a collaborative team player who supports colleagues across functions. Champion a positive, inclusive culture where creativity and shared success thrives.

Who Thrives at Relay?

• Aim with Precision: You define problems clearly and measure your impact meticulously.
• Play to Win: You chase bold bets, tackle the hard stuff, and view constraints as fuel, not friction.
• 1% Better Every Day: You believe that small, consistent improvements lead to exponential growth. You move quickly, deliver results, and learn from every experience.
• All In, All the Time: You show up and step up. You take ownership from start to finish and do what it takes to deliver when it counts.
• People-Powered Greatness: You invest in your teammates. You give and receive feedback with care and candour. You build trust through high standards and shared success.
• Grow the Whole Pie: You seek out win‑win solutions for merchants, couriers, and our customers, because when they thrive, so do we.
  If these resonate, and you combine strong technical fundamentals with entrepreneurial drive, let’s connect.

Relay is an equal-opportunity employer committed to diversity, inclusion, and fostering a workplace where everyone thrives.